• Twitter Forecast: Ad Revenues Will Surge, To Reach $400M By 2013: eMarketer by Gavin O'Malley

    Long criticized for its immature ad strategy, Twitter is expected to rapidly expand ad revenues in 2011 and beyond, according to a new forecast from eMarketer. By 2013 eMarketer estimates worldwide ad revenues at Twitter will reach nearly $400 million. ...Read the whole story

  • Mobile Apps' Prime Time Overlaps With TV by Mark Walsh

    For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the Web, the popularity of social networks like Facebook, instant messaging like Skype and video-on-demand services like Hulu are pushing up usage in the evening. ...Read the whole story

  • Dreaming of An M-Christmas: M-Shopping May Soar This Holiday by Steve Smith

    Holiday shoppers may have limited spending capacity this year, but they will be using their phones early and often during the season to make smarter buying decisions. ...Read the whole story

  • AdBrite Taps Jivox Tools To Become More Social by Laurie Sullivan

    Social seems to be making its way into every medium across the ad industry. Ad exchange adBrite has partnered with the video advertising company Jivox, allowing advertisers to build in sharing tools that enable consumers to share content through Likes, tweets, email and blog posts. ...Read the whole story

  • Mobile Web Gets Better, But Slow Progress by Mark Walsh

    A 2009 report issued by the usability experts at Nielsen Norman Group likened the mobile Web to the desktop Internet circa 1994. Its latest assessment of the mobile Web found only modest improvement -- it has now evolved to where the traditional Internet was in 1999. ...Read the whole story

  • David Kenny A Yahoo CEO Candidate? by Mark Walsh

    Add Yahoo board member and former Digitas CEO David Kenny to the list of names being floated in relation to the chief executive job at Yahoo in the wake of Carol Bartz's ouster earlier this month. Kenny is said to be "openly" campaigning for the post, according to a Business Insider report, citing a pair of unnamed sources close to the situation.. ...Read the whole story

  • 15 Million Kindle Fires Burning By 2013? by Steve Smith

    Amazon's upcoming Kindle Fire media tablet should sell through more than 15 million units worldwide by the end of 2013, helping to stoke the development flames for Android, Strategy Analytics said today. This is among the first sales projections we have seen from a major market research firm for the Amazon device. ...Read the whole story

  • Google Analytics Real-Time Reporting, Paid Services by Laurie Sullivan

    Google has launched a real-time analytics tool that identifies the number of visitors to a specific page on a Web site. The new tool -- Google Analytics Real-Time -- makes it easy for Web site owners to see the content visitors click on as it happens. Previously, Google's tools delivered delays in past performance traffic results. ...Read the whole story

  • Teachbook Loses Skirmish With Facebook Over Name by Wendy Davis

    Facebook has won a round in court in its trademark battle with the start-up Teachbook, a social network aimed solely at teachers. U.S. District Court Judge Marvin Aspen this week rejected Teachbook's bid to dismiss the lawsuit at a preliminary stage, ruling that the two companies' names were similar enough that Facebook could pursue its trademark infringement argument. ...Read the whole story

  • The Twitter Mandate by George Simpson

    An ominous report for Rachel Berry fans in Ad Age says that the audience for this week's episode of "Glee" "was down 10 percent ... ...More

my turn The High Cost of Social-Media Monitoring by []

Money is flooding into the social-media monitoring market. But while the entrepreneurs that started these businesses are reaping big rewards, their clients are being left ... ...More

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