• Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One by Joe Mandese

    For the first time since being tracked, digital media -- including online, social and mobile -- has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata, the media data processing provider that services roughly half of all U.S. ad agencies. Asked what their No. 1 medium of choice was during the third quarter of 2011, 34% of agency executives cited digital, only one point lower than the 35% who cited local TV. That's the closest point of parity in the three years since Strata began querying its agency clients ... ...Read the whole story

  • Sound Off: Mobile Music On The Rise by Mark Walsh

    Streaming on mobile devices is making inroads on traditional radio and CDs when it comes to music listening, according to a new NPD study. Nearly two-thirds of Americans say the majority of their music listening takes place while driving. Adaptive- and on-demand-streaming radio is now gaining more traction, complementing pay-per-download music options like iTunes and AmazonMP3. ...Read the whole story

  • Social Media Spearheads Business Interactions by Gavin O'Malley

    In most markets around the globe, social media communication has become the most influential channel for business purchases -- outranking face-to-face meetings, conferences, client entertaining or traditional trade advertising. ...Read the whole story

  • Nielsen, Carrier IQ Team To Measure Mobile Services by Mark Walsh

    Nielsen has struck a partnership with Carrier IQ to measure the performance of mobile services, networks and devices. The alliance will leverage Carrier IQ's software deployed on more than 150 million mobile devices worldwide. That allows the company to monitor performance directly on phones, providing carriers with data about the user experience. ...Read the whole story

  • Google Wallet Taps Android 4.0 To Support NJ Transit by Laurie Sullivan

    Google, along with NJ Transit, announced a partnership to use Google Wallet, which allows consumers to make electronic payments with assistance from near field communication technology, a short wave wireless radio frequency. ...Read the whole story

  • Pepsi Accused Of Deceiving Teens With Immersive Ads by Wendy Davis

    PepsiCo's online marketing efforts for Doritos are deceptive and also violate teens' privacy, consumer groups say in a new Federal Trade Commission complaint. It alleges that Pepsi's Frito-Lay division markets Doritos to teens by creating immersive "game" sites like Hotel626.com, an online haunted house, or Asylum626, a mental institution, without making clear the sites' purpose is to advertise chips. ...Read the whole story

  • Australia Dominates iPad Newspaper Rankings by Steve Smith

    Four of the top 10 apps in the newspaper category come from Australia, according to McPheters & Company's iMonitor qualitative rankings of the best tablet apps from media companies. Only two U.S. brands, "The San Francisco Chronicle" for iPad and "The Wall Street Journal" make the cut. ...Read the whole story

  • AMC's 'Walking Dead' Rises, Mobilizes GetGlue by Steve Smith

    The hotly anticipated return of AMC's "Walking Dead" TV series this week not only won in the traditional ratings but also scored a record high in mobile entertainment check-in service GetGlue. Entertainment fans and members of the social network check-in to share what they are watching or reading. For the evening of its premiere, Oct. 16, "Walking Dead" generated 42,930, the highest single-evening total for a show GetGlue has ever recorded. ...Read the whole story

  • Magnetic Appoints James Green CEO by Laurie Sullivan

    Josh-Shatkin Margolis, Magnetic founder and former CEO, seems to have a successful habit of mixing things up. The company is appointing James Green, an ad industry veteran with experience in the movie industry. After starting four companies, Green is ready to take on the CEO spot at Magnetic. ...Read the whole story

  • Want A Faster Web? Speed Up The Ads by Roy Bahat

    The delivery of online ads is a complicated hand-off from third-party ad servers to creative agencies to clients and to publishers. Online publishers need to ... ...More

Mobile Advertising Is Not Just a Novelty by Tom Foran

Smartphones and tablets are rich media devices, so why would the advertising be static? Yet the debate over the effectiveness, value and creativity of the ... ...More

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