Still no merger news, but Yahoo, Microsoft, and AOL have agreed to share unsold "premium" display inventory among their respective ad networks. The partnership … Read the whole story
In case there was any confusion, Nielsen reiterated this week that it has found virtually no relationship between clicks and brand metrics, or offline … Read the whole story
Real-time content isn't dead. It's just thriving in platforms other than search engines. Mass Relevance and Crimson Hexagon introduced separate partnerships to help marketers … Read the whole story
In a first, the Federal Trade Commission has charged an ad network with engaging in a deceptive business practice by allegedly using Flash cookies … Read the whole story
Mobile marketers should start paying attention to the legions of people that come to your mobile site/download your mobile application and leave almost immediately, … Read the whole story
When it comes to ad spending, ad exchanges, social media and mobile are among the fastest-growing categories -- and they will continue their upward … Read the whole story
Aiming for a broader suite of mobile solutions and global reach, mobile marketing companies Lenco Mobile and iLoop Mobile have entered into a merger … Read the whole story
With BlackBerry losing its grip on the enterprise market, companies have to be ready to take more flexible approaches to their mobile strategies, according … Read the whole story
Dentsu, the 110-year-old agency holding company based in Japan, released results for its first fiscal half earnings Tuesday, indicating that the Japanese advertising marketplace … Read the whole story
Consumers' reticence over using their phones to shop may be melting faster than many expected, given the right motivation. In a survey of 1,000 … Read the whole story
Rovion, an ad-serving company and division of Local, will unveil a self-service ad management platform Wednesday that lets marketers create rich media ads without … Read the whole story