Google's Admeld unit and AppNexus ranked as the "leaders" in the so-called "supply-side platforms" segment of the online display advertising marketplace, according to a … Read the whole story
Yahoo Wednesday confirmed the hiring of PayPal president Scott Thompson as its new CEO four months after ousting Carol Bartz from that role amid … Read the whole story
Space will become a sparser commodity. As competition for these spots intensifies, Google and Bing will need to find ways to increase ad inventory. … Read the whole story
Trada has secured a $9 million Series C funding round from Google Ventures and Foundry Group. The funding will support the continued expansion of … Read the whole story
Video game developer Arkadium and Microsoft Studios signed a three-year development contract to design and distribute casual and social games on multiple platforms, such … Read the whole story
Interpublic continues to morph the management structure of the IPG Media Lab, naming David Rosenberg managing partner, responsible for the lab's daily operations. Rosenberg, … Read the whole story
Paris-based Publicis Groupe, the parent of Digitas, Starcom MediaVest Group and Zenith Optimedia Group, was the "most active acquirer by volume" between 2009 and … Read the whole story
Anxious to scale its social video advertising platform, Unruly just secured a $25 million Series A investment from Amadeus Capital Partners, Van den Ende … Read the whole story
Healthline Networks has struck a deal with Drugs.com to exclusively sell targeted display advertising on the drug information site as part of the company's … Read the whole story
Amazon last month announced the Kindle Fire was its best-selling product, most popular gift and most "wished for" item during the holiday season. Its … Read the whole story
When the Huffington Post launched its new Parentlode blog, the company made several moves aimed at reeling in readers who were searching for The … Read the whole story
Though Cyber Monday gets all the attention, it might not be the day to engage holiday shoppers. In fact, interactive video ads that ran … Read the whole story