In the wake of the cable industry's new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV services for advertisers. ...Read the whole story
As hot for mobile as its publisher clients, PubMatic just announced the acquisition of MobiPrimo. An established mobile development technology firm, MobiPrimo clients include Nokia, Motorola and Microsoft. Financial terms of the deal were not disclosed. ...Read the whole story
Ask.com launched a free mobile app that allows anyone to create a poll, representing a cultural change at the question and answer search engine. ...Read the whole story
NBCUniversal is joining other big digital companies in participating in a digital media version of a TV-style "upfront" event -- becoming the first traditional media company to do so. NBC says it will "present innovative solutions for marketers across its vast portfolio of Web, social and mobile properties, both standalone digital companies, like iVillage, and its TV-related digital properties. ...Read the whole story
Media and technology executives are looking forward to high-speed wireless networks powering growing mobile media consumption. But they acknowledge that a lack of cross-media measurement tools will continue to hamper efforts to monetize audiences across different devices. ...Read the whole story
A federal judge has ruled that comScore can hold off on disclosing confidential information, including names of clients, to Web users suing the company for alleged privacy violations. ...Read the whole story
Buddy Media has hired ex-Salesforce.com executive Susan St. Ledger as president, leading global revenue generation and overseeing the social media marketing firm's sales and client teams. ...Read the whole story
Marketers could find a gold mine in Pinterest, but could have challenges with copyright laws. Last month the site sent more referral traffic to publishers than Google and Twitter, according to a traffic report released this week. ...Read the whole story
For the Want Of A Nail, The Shoe Was Lost...
On his Web site, former direct marketer Seth Godin gives his bona fides as "a writer, a speaker" and most embarrassingly, "an agent of change" ... ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today