• Facebook CPMs Climb Despite Falling Clicks by Mark Walsh

    Click-through rates on Facebook are going down even as the cost of advertising on the dominant social network continues to rise. Average CPM rates for non-premium display ads on Facebook in the first quarter are up 41% from a year ago, and up 15% from the fourth quarter of 2011. At the same time, click-through rates dropped 8% from the prior quarter. ...Read the whole story

  • Mobile Smooths Digital Divide For Some Demos by Gavin O'Malley

    Perhaps more than any factor, the rise of mobile is bridging the digital divide for older and lower-income consumers in the United States. Among smartphone owners, young adults, minorities, those with no college experience, and those with lower household income levels are more likely than other groups to say that their phone is their main source of Internet access. ...Read the whole story

  • BrightEdge Secures 'Share Of Voice' Patent by Laurie Sullivan

    The United States Patent and Trademark Office issued BrightEdge Technologies, an enterprise SEO platform provider, its first patent that measures share of voice in search engine rankings. It helps marketers understand how they perform in search relative to competitors. ...Read the whole story

  • Megaupload Files Remain In Limbo by Wendy Davis

    A federal judge indicated he opposes destruction of files that users uploaded to the digital storage company Megaupload. Many questions unanswered -- including who will pay to store the data, and whether users will be able to retrieve their files in the near future. ...Read the whole story

  • FCC Fines Google Over WiFi Probe, Sidesteps 'Street View' Ruling by Wendy Davis

    The Federal Communications Commission has fined Google $25,000 for failing to cooperate with an investigation into its collection of URLs, passwords and emails sent over unencrypted WiFi networks. At the same time, the FCC declined to rule on whether Google's Street View cars broke the law by collecting the so-called "payload" data. ...Read the whole story

  • Facebook Buys Mobile Startup Tagtile by Mark Walsh

    Continuing to enhance its mobile operations, Facebook has acquired Tagtile, a mobile-centric customer loyalty service started last fall. The company offers a free hardware device for merchants that customers using the Tagtile app can tap at checkout with their smartphones to earn loyalty rewards on purchases. ...Read the whole story

  • 'Daily Show' App Headlines Highlights by David Goetzl

    As "Indecision 2012" ramps up, Comedy Central has launched a digital truncated version of the "The Daily Show." Video highlights from the show, as well as original content, will be made available as a mobile and tablet app for iOS and Android devices. ...Read the whole story

  • Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts by Steve Smith

    In an unprecedented test of ad effectiveness involving TV and mobile multitasking, video spots for the film 'Contraband' showed substantial additive impact when seen on multiple screens. Search, social and intent to purchase metrics, along with brand lift, were strongly affected. ...Read the whole story

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