It's important for brands that want to reach the affluent audience to leverage the power of social in their creative, especially since 71% of … Read the whole story
Click-through rates on Facebook are going down even as the cost of advertising on the dominant social network continues to rise. Average CPM rates … Read the whole story
Perhaps more than any factor, the rise of mobile is bridging the digital divide for older and lower-income consumers in the United States. Among … Read the whole story
The United States Patent and Trademark Office issued BrightEdge Technologies, an enterprise SEO platform provider, its first patent that measures share of voice in … Read the whole story
A federal judge indicated he opposes destruction of files that users uploaded to the digital storage company Megaupload. Many questions unanswered -- including who … Read the whole story
The Federal Communications Commission has fined Google $25,000 for failing to cooperate with an investigation into its collection of URLs, passwords and emails sent … Read the whole story
Continuing to enhance its mobile operations, Facebook has acquired Tagtile, a mobile-centric customer loyalty service started last fall. The company offers a free hardware … Read the whole story
As "Indecision 2012" ramps up, Comedy Central has launched a digital truncated version of the "The Daily Show." Video highlights from the show, as … Read the whole story
In an unprecedented test of ad effectiveness involving TV and mobile multitasking, video spots for the film 'Contraband' showed substantial additive impact when seen … Read the whole story