• Hulu Upfront Pitches Strong Viewership, 'Battleground,' 'Day' Shows by Gavin O'Malley

    "Online video is exploding," said Jean-Paul Colaco, Hulu's head of advertising. It's a "tremendous time of transformation ... and Hulu is the catalyst for that growth." Complementing fresh content -- and enough star power to rival any network event -- Hulu revealed a slew of performance metrics at its upfront ...Read the whole story

  • Adometry Cross-Channel Attribution Integrates Offline Data by Laurie Sullivan

    Adometry has launched a platform that identifies with increasing accuracy the offline media driving online conversions and vice versa. The strategy toward improving metrics in multichannel marketing links TV, radio and print campaign data with online ad attribution and optimization techniques. ...Read the whole story

  • Viacom Bets On 'Skinny Leaderboard' To Up Tablet Content, Ads by Mark Walsh

    One major media player has created its own standard tailored to the tablet screen. Viacom has been using what it calls a "skinny leaderboard" on the tablet version of sites for key brands like MTV, VH-1 and "The Daily Show." Instead of the standard 728 x 90 leaderboard for desktop sites, the tablet-optimized equivalent is 768 x 50, leaving more space for content and ads. ...Read the whole story

  • Hulu Asks Court To Dismiss 'Supercookie' Lawsuit by Wendy Davis

    Web video company Hulu is asking a court to dismiss a privacy lawsuit stemming from the company's involvement with analytics company KISSmetrics, which allegedly used "supercookies" to track people. ...Read the whole story

  • Mag Bag: 'Elle' Launches S-Commerce On Facebook by Erik Sass

    The Elle social commerce initiative centers on a curated "trend guide" linking to product pages where items can be purchased. The trend guide includes a custom tab highlighting six editorially selected trends of the season, such as "Sporting Goods" and "Showgirls." ...Read the whole story

  • Hesitating Before Hitting 'Buy' by George Simpson

    Who among us hasn't been shocked by the price the guy sitting next to us on the plane paid for his ticket compared to ours? ... ...More

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