"Online video is exploding," said Jean-Paul Colaco, Hulu's head of advertising. It's a "tremendous time of transformation ... and Hulu is the catalyst for … Read the whole story
Adometry has launched a platform that identifies with increasing accuracy the offline media driving online conversions and vice versa. The strategy toward improving metrics … Read the whole story
One major media player has created its own standard tailored to the tablet screen. Viacom has been using what it calls a "skinny leaderboard" … Read the whole story
Web video company Hulu is asking a court to dismiss a privacy lawsuit stemming from the company's involvement with analytics company KISSmetrics, which allegedly … Read the whole story
The Elle social commerce initiative centers on a curated "trend guide" linking to product pages where items can be purchased. The trend guide includes … Read the whole story
Who among us hasn't been shocked by the price the guy sitting next to us on the plane paid for his ticket compared to … Read the whole story