Last year, more than 4.8 trillion display ads were served online, according to a new ad campaign breaking today by online ad network operator … Read the whole story
Viacom Media Networks will announce a deal Monday that allows the company to sell premium and custom social content, supporting linear, digital and mobile … Read the whole story
A CSR component used to be a 'nice to have' in a marketing campaign, but today it's essential to a brand's DNA. Companies without … Read the whole story
The biggest adoption or uptick in the use of email is when people are in that 18- to-24-year-old time frame, says Trendline Interactive's CEO. … Read the whole story
Amazon's first-quarter results suggest its strategy of selling a cheap tablet computer to drive digital sales is starting to pay dividends. The e-commerce giant … Read the whole story
A heated debate bubbled up Thursday on the morality of the email list growth strategy known as eAppend, highlighted by sharp condemnation from Jordan … Read the whole story
Since the dawn of the smartphone, games have dominated consumers' mobile minutes. In the past year, however, new research shows that social networking has … Read the whole story
Ask.com will likely make a series of investments this year to support its question-and-answer platform, capitalizing on the company's core technology. It has begun … Read the whole story
In a report last September, Yankee Group dubbed Apple, Google, Amazon and Facebook the "Four Horsemen" of what it called the mobile content revolution. … Read the whole story
Handing a victory to the Performance Marketing Association, a judge in Illinois ruled this week that the state can't require online companies like Amazon … Read the whole story
Microsoft has entered into a strategic partnership with Barnes & Noble to spin the bookseller's digital and college businesses into a new company. The … Read the whole story
The rich are different. While affluent device owners embrace luxury brand apps, they want those mobile experiences to enhance the in-store and more personalized … Read the whole story
A client's understanding of its own customer base is more critical than ever with SMS campaigns. Understanding how, how often and when that user … Read the whole story