• Undertone Goes On-The-Air, Uses TV To 'Pitch' Online Ad Buys by Joe Mandese

    Last year, more than 4.8 trillion display ads were served online, according to a new ad campaign breaking today by online ad network operator Undertone, adding: "How many do you remember?" To make sure you remember it, Undertone isn't using the medium it pitches to advertisers and agencies -- it's utilizing television. In an unusual media buy for a B-to-B marketer aimed at a relatively small industrial audience, Undertone has purchased two 30-second spots in tonight's season premiere episode of AMC's "The Pitch," a new reality series about agencies competing for an account pitch. ...Read the whole story

  • Viacom, WhoSay Team To Integrate Social Content, Marketing Cross-Platform by Laurie Sullivan

    Viacom Media Networks will announce a deal Monday that allows the company to sell premium and custom social content, supporting linear, digital and mobile through an agreement with WhoSay, a platform aimed at supporting celebrities on social and publisher Web sites. ...Read the whole story

  • Email Marketers Smart To Target 18-24s by David Goetzl

    The biggest adoption or uptick in the use of email is when people are in that 18- to-24-year-old time frame, says Trendline Interactive's CEO. "This is a key seminal point in our ability to acquire and work with and attract new subscribers." ...Read the whole story

  • Kindle Fire Boosts Amazon Digital Sales by Mark Walsh

    Amazon's first-quarter results suggest its strategy of selling a cheap tablet computer to drive digital sales is starting to pay dividends. The e-commerce giant attributed its 19% rise in media sales during the quarter in part to e-books, movies and music being purchased through the $199 Kindle Fire tablet it launched in November. ...Read the whole story

  • E-Append Comes Under Fire by David Goetzl

    A heated debate bubbled up Thursday on the morality of the email list growth strategy known as eAppend, highlighted by sharp condemnation from Jordan Cohen, vice president-business development at Pontiflex. ...Read the whole story

  • Social Network Apps Rival Games For Mobile Attention by Gavin O'Malley

    Since the dawn of the smartphone, games have dominated consumers' mobile minutes. In the past year, however, new research shows that social networking has risen to rival gaming on a per-minute basis. Flurry also found that ad revenue in apps is being driven primarily by the gaming and social networking categories. ...Read the whole story

  • search Ask.com Readies Investments To Supplement Q&A Search by Laurie Sullivan

    Ask.com will likely make a series of investments this year to support its question-and-answer platform, capitalizing on the company's core technology. It has begun to test application programming interfaces that give developers the building blocks to design mobile and desktop applications. ...Read the whole story

  • Apple Remains Mobile Rev Leader by Mark Walsh

    In a report last September, Yankee Group dubbed Apple, Google, Amazon and Facebook the "Four Horsemen" of what it called the mobile content revolution. The mobile-focused research firm has since updated its findings, estimating that more than half the collective $200 billion in revenue of the four tech giants came from mobile sources. Apple claims the vast majority of revenue. ...Read the whole story

  • Illinois Judge Rules 'Amazon Tax' Unconstitutional by Wendy Davis

    Handing a victory to the Performance Marketing Association, a judge in Illinois ruled this week that the state can't require online companies like Amazon to collect sales tax from state residents. The decision invalidated a 2011 Illinois law that required out-of-state online retailers that worked with in-state affiliates to collect sales tax. ...Read the whole story

  • Microsoft and Barnes & Noble Partnering On E-Book Company by Steve Smith

    Microsoft has entered into a strategic partnership with Barnes & Noble to spin the bookseller's digital and college businesses into a new company. The deal helps the two companies consolidate technologies, platforms and marketing against Apple, Amazon and Google. ...Read the whole story

  • Apps Make Affluent Feel 'Connected' To Their Luxury Brands by Steve Smith

    The rich are different. While affluent device owners embrace luxury brand apps, they want those mobile experiences to enhance the in-store and more personalized service they expect from high-end retail. ...Read the whole story

Best SMS Practices: Does Your Customer Really Want To Hear From You In a Personal Way? by Kalin Kassabov

A client's understanding of its own customer base is more critical than ever with SMS campaigns. Understanding how, how often and when that user will ... ...More

Follow MediaPost