• Google, Facebook Top Smartphone Audience Rankings by Mark Walsh

    Google ranked as the top smartphone property in March, with 94 million unique visitors -- representing 97% reach of the U.S. mobile audience, according to new data from comScore. Facebook was second across both the mobile Web and apps, with 78 million monthly visitors, followed by Yahoo (66 million), Amazon (44 million) and Wikipedia (39 million). ...Read the whole story

  • Facebook Ads Strike Chord With Consumers by Laurie Sullivan

    The percentage of Facebook budgets allocated toward social ads rose to 23% -- up from 5% in the past 12 months, according to data released Monday -- but a look at the change in corporate firewall policies could influence a shift in budget allocations to mobile by the end of this year. ...Read the whole story

  • JiWire: 37% Of Cell Owners Using 'Mobile Wallet' Services by Mark Walsh

    More than a third (37%) of mobile consumers have used some type of "mobile wallet" service in the last three months, according to new findings from location-based mobile ad company JiWire. The report appeared to define the term loosely as any type of mobile payment made at the point of sale. ...Read the whole story

  • Privacy Lawsuit Against Apple Moves Forward by Wendy Davis

    Consumers who filed a class-action privacy lawsuit against Apple can proceed with their case, a federal judge has ruled. The case was brought by iPhone and iPad users who alleged that their privacy was violated when their devices' unique identifiers -- 40-character strings of letters and numbers -- were transmitted to app developers and their affiliates. ...Read the whole story

  • Pew: Most Americans 'Just-In-Time' Cell Phone Users by Mark Walsh

    The spread of smartphones and mobile Web access has made it more common than ever for people to get information quickly or make plans while on the go. A new study by the Pew Internet & American Life Project finds nearly two-thirds (62%) of U.S. adults, and 86% of smartphone owners, are turning to their devices for "just-in-time" help. ...Read the whole story

  • Social's Limited Marketing Might by Gavin O'Malley

    Social may have established itself as a brand-building requirement, but -- as some marketers have learned the hard way -- it can't yet replace other channels. As Forrester analyst Tracy Stokes lays out in a new report, social can help brands build consumer trust, differentiate themselves through emotional connections with consumers, and exploit the loyalty of dedicated fans. ...Read the whole story

  • Tumblr Sued For 'Widespread And Uncontrolled' Copyright Infringement by Wendy Davis

    Adult entertainment company Perfect 10 has sued Tumblr for allegedly infringing copyright by allowing users to post images owned by Perfect 10. Tumblr is "willfully ignoring the widespread and uncontrolled copyright infringement pervading its website," Perfect 10 alleges in its complaint, filed Friday in the Southern District of New York. ...Read the whole story

  • Is 'Showrooming' Overblown?: Most In-Store App Users Are Just Big Shoppers by Steve Smith

    Most people who use mobile apps in the store are already seasoned shoppers who buy heavily across all channels, a new survey finds. 'Showrooming?' Maybe. But just as many people are using apps to find better deals locally, not online. ...Read the whole story

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