• search Mobile Ad Platform Serves Up Local Offers In Real-Time by Laurie Sullivan

    edo is building out an advertising channel where a swipe of a credit or a debit card becomes the signal to serve up ads. The swipe at the point of sale activates Geocommerce Offers, a mobile advertising platform combining purchase and location data to target ads and offers in real-time. ...Read the whole story

  • Having Mastered Ticketing, New Rubicon Team Will Tackle Real-Time Ad Trades by Joe Mandese

    To some, the online display advertising marketplace looks increasingly like Wall Street's electronically traded commodities and equities markets, but a major player in the automation of online buying and selling has reached out into another massive electronically traded marketplace altogether -- concert tickets -- to bring in some key players. The Rubicon Project has recruited two top former Ticketmaster executives to lead its technology and legal teams. ...Read the whole story

  • Vitrue Starts Media Partner Program by Mark Walsh

    New ad offerings launched by Facebook in March at its fMC conference heightened emphasis on combining owned and paid media on the social network to boost exposure. Less than 10% of a brand's Facebook fans see content posted by a marketer, indicating that organic word-of-mouth isn't enough to spur engagement. So much for earned media. ...Read the whole story

  • Facebook Launching 'App Center' by Mark Walsh

    Add Facebook to the list of big Internet and mobile players with their own app storefront. The social network Wednesday announced plans to launch an "App Center" in the coming weeks that will serve as a central hub for finding apps like Pinterest, Spotify, and Viddy as well as lesser-known titles that qualify for inclusion. ...Read the whole story

  • Internet Radio On The Rise by Erik Sass

    Internet radio listening is surging, according to new data unveiled this week by TargetSpot, which operates a digital audio ad network, and Pandora, the leading online audio platform. ...Read the whole story

  • Bye, Bye Joost: Adconion Folds Video Platform Into Smartclip by Ross Fadner

    Joost, the online video service founded by Skype and KaZaa co-founders Niklas Zennstrom and Janus Friis, and once touted as the next big video content delivery platform, has quietly been suspended by its current owner, Adconion Media Group. On Wednesday, Adconion said it would subsume Joost Media into smartclip, a video ad company it acquired last fall. ...Read the whole story

  • Women Stop At Nothing To Go Online by Gavin O'Malley

    "TMI" or not, certain brands will be delighted to learn that one in five moms (born between 1977 and 1994) admit to consuming media in the bathroom. Whether they're checking Facebook, streaming TV or reading magazines, it's clear that moms are developing entirely new relationships with media -- and increasingly relying on their smartphones to do it. ...Read the whole story

  • Lawmaker Questions Ad Industry's Do-Not-Track 'Loopholes' by Wendy Davis

    The chairman of the Senate Commerce Committee repeated his call for new online privacy laws at a hearing on Wednesday afternoon. In an exchange with Federal Trade Commission chairman Jon Leibowitz, the senator expressed doubt about whether the self-regulatory group Digital Advertising Alliance will be able to protect consumers' privacy. ...Read the whole story

  • LinkedIn Attracting Wealthy Investors Hungry For Advice by Laurie Sullivan

    How do financial advisors and high net worth investors (HNWI) of more than $100,000 in investable assets engage with social media? A study commissioned by LinkedIn and set for release Thursday at the Financial Services Summit in New York identifies a shift in thinking. ...Read the whole story

  • Adscend Settles With Washington A.G. For $100,000 by Wendy Davis

    Washington Attorney General Rob McKenna has extracted $100,000 from affiliate marketing company Adscend for allegedly violating federal spam laws by working with affiliates who sent misleading messages to Facebook users. ...Read the whole story

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