• If Content Really Is King, Then Madison Avenue's May Be Facing $3 Bil Digital Ransom by Joe Mandese

    LAGUNA NIGUEL, CA - If content truly is king, then be prepared for Madison Avenue's brand-generated content to be held for a $3 billion ransom. That's what the Association of National Advertisers' chief counsel more or less suggested will happen next year when the Hollywood talent unions - SAG and AFTRA - try to get their hooks into the kind of digital marketing content that is not currently classified as "advertising" or "commercials" and therefore does not fall under current contract provisions between Madison Avenue and its commercial talent pool. ...Read the whole story

  • Yahoo Names Ex-Google Exec Mayer CEO by Mark Walsh

    Yahoo on Monday named high-profile Google executive Marissa Mayer as its new CEO as the company undertakes its latest effort to turn around its sagging advertising business. She replaces Ross Levinsohn, who has served as interim since May following the ouster of Scott Thompson over inaccuracies about his academic background. ...Read the whole story

  • FCC: Bandwidth Relief Not In Sight by Mark Walsh

    Congress passed legislation to set aside a chunk of unlicensed spectrum for wireless broadband by auctioning off broadcast spectrum. It's unclear whether TV stations will adopt the plan. But companies that can come up with new algorithms, improved hardware or other innovations to cope with broadband scarcity stand to reap gains. ...Read the whole story

  • Mogreet Puts Video Ad Inventory In Text Messages by Laurie Sullivan

    Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. ...Read the whole story

  • Meredith's MXM Taps Macleod As SVP/GM by Gavin O'Malley

    Firming up its social strategy, Meredith Xcelerated Marketing has officially named Jack Macleod as SVP and general manager of its Social Practice. Meredith Corp.'s customer engagement agency, MXM services some revered brands, including Lowe's, Kraft and Chrysler. ...Read the whole story

  • Social Media, Search Engine Satisfaction Declines by Laurie Sullivan

    Consumers are dissatisfied with online businesses. Overall, satisfaction for search engines, social media and new and information sites fell 1.6% to 74.2 on the American Customer Satisfaction Index in a 100-point scale. In the long term, a decline in customer satisfaction could impact where marketers put budgets. ...Read the whole story

  • LinkedIn Prevails In Data 'Leakage' Lawsuit by Wendy Davis

    A federal judge has slammed the door shut on two LinkedIn users who attempted to sue the social networking service for "leaking" data about them via referrer headers. The litigation stemmed from allegations that LinkedIn embedded users' unique IDs in referrer headers, which are transmitted to ad networks and other third parties. ...Read the whole story

  • Tablets, Smartphones Drive Engagement, Ad Response by Mark Walsh

    Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according to a new study by the Interactive Advertising Bureau. The research found nearly half (47%) of tablet owners and a quarter of smartphone users interact with ads on their devices at least once a week. ...Read the whole story

  • Mobile Clicks With Music Fans by Mark Walsh

    Brands such as Coca-Cola, Hertz and Starwood are increasingly turning to mobile as a way to reach consumers at live events. The medium's portability makes it a natural fit for connecting with fans during live shows. Mobile users buy 24% more tickets per year, spend 16% more on tickets a year and go to 29% more events annually. ...Read the whole story

  • IAB: Ad Industry Readies Mobile Privacy Principles by Wendy Davis

    The online ad industry is poised to extend privacy self-regulation to the mobile platform, the Interactive Advertising Bureau says in a new filing with the Federal Communications Commission. ...Read the whole story

  • Media Rating Council To Lead 3MS, Set Standards For 'Viewable Impressions,' e-GRPs by Joe Mandese

    LAGUNA NIGUEL, CA --The Media Rating Council has emerged as the ad industry's central entity for coordinating and executing the main components of Madison Avenue's so-called 3MS initiative, Association of National Advertisers chief Bob Liodice revealed Monday during the opening session of the ANA's Digital and Social Media Summit here. 3MS, which stands for "Making Measurement Make Sense," was created by the ANA, the 4As and the IAB to tackle the big issues surrounding cross-media measurement in a digital age, and Liodice told attendees that the MRC would take on the role of managing the core aspects of its efforts. ...Read the whole story

  • ANA Targets Media 'Rebates,' Asserts Many Marketers Unaware Of Agency/Media Practice by Joe Mandese

    LAGUNA NIGUEL, CA -- In a surprising development, Association of National Advertisers chief Bob Liodice used his opening remarks Monday morning at the ANA's Digital and Social Media Summit here to warn about -- and rail against -- the practice of "media rebates" and other incentives that are paid to agencies for buying media on behalf of their clients. Liodice said the essence of the ANA's position was being released in a white paper, but said the practice was recently revealed to the ANA by a top board member, and said while it was generally understood and somewhat accepted overseas, ... ...Read the whole story

  • Local Media Grows Digital Ad Revs by Wayne Friedman

    Local digital media revenues will climb at a modest double-digit rate this year -- with online video and mobile search two of the biggest gainers. Overall, the media research report expects all local media to hit $133 billion in 2012, BIA/Kelsey says. ...Read the whole story

  • Play With Your Food: Kraft Keeps App Momentum With Branded Art Toy by Steve Smith

    Kraft craftily engages the tradition of macaroni art in a new app that urges us to make dinner, not designs from their mac and cheese products. This is just the latest in a portfolio of branded app adventures from the CPG maker. ...Read the whole story

  • Display's Crazy Salad by Daisy Whitney

    Display ads are the lettuce in the salad -- the foundation of many online ad campaigns. Yet one-third of display ads go unseen by site ... ...More

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