• Nielsen To Extend Metrics To Mobile, Online Ratings 'Accurate' by David Goetzl

  A top Nielsen executive said the company is looking to extend its measurement capabilities for mobile devices to include apps, which would join tracking Web browsing on tablets and smartphones. Steve Hasker, the president of global media products, said the company is making a significant investment in that arena, but a rollout will be slow. ...Read the whole story

• comScore, Arbitron Team For '5-Platform' Ratings, Covers Video, Audio, Display Across TV, Radio, PC, Phone, Tablet by Joe Mandese

  Online research giant comScore is teaming with the radio industry's Arbitron Inc. to launch what they claim to be the "first-ever five-platform" audience measurement service simultaneously tracking video, audio and display content across radio, TV, PCs, smartphones and tablet computers. ...Read the whole story

• Ad Firm Touts Results On Facebook Exchange by Mark Walsh

  Facebook in June announced plans to launch a real-time bidded (RTB) ad marketplace allowing advertisers to reach users on the social network based on their browsing history. Through the Facebook Exchange (FBX), users visiting third-party sites can be shown ads related to their travels around the Web when they go back on Facebook. ...Read the whole story

• Ad Execs See Opportunity In iPhone 5 by Mark Walsh

  Given the months of rumors and leaks ricocheting around the iPhone 5 debut, there were few surprises left. Still, digital ad executives and analysts expect the iPhone to lure new customers and provide a richer canvas for mobile campaigns and m-commerce. ...Read the whole story

• Big Data Breaches Require Big Security Plans by Laurie Sullivan

  Data breaches became the focus of a report from Symantec released Wednesday, highlighting the need for advertising and marketing execs to become more vigilant about protecting consumer data. The mere mention of data theft can ruin a brand's reputation and turn off consumers from purchasing online. ...Read the whole story

• Report: Media Chiefs Most Bullish On Mobile, Less So On Social by Joe Mandese

  Asked what the biggest "drivers of growth" in media content consumption over the next three years will be, CEOs of the world's biggest media companies unanimously cited mobile devices. ...Read the whole story

• Lawmaker Proposes New Privacy Safeguards For Mobile Users by Wendy Davis

  A new privacy bill unveiled on Wednesday by Rep. Ed Markey (D-Mass.) would require wireless phone manufacturers, carriers and app developers to inform consumers about monitoring software installed on their devices. ...Read the whole story

• Thrillist Taps Blanchard As Chief Content Officer by Gavin O'Malley

  Thrillist Media Group has hired Keith Blanchard as its first Chief Content Officer. Best known as the editor-in-chief of "Maxim" during the magazine's heyday, Blanchard most recently served as chief content officer at indie agency Story Worldwide. ...Read the whole story

• InsightExpress Links Attitude, Behavior To Measure Mobile Ad Campaigns by Laurie Sullivan

  InsightExpress has developed a method to link and measure consumer attitude and behavior as they relate to mobile ads. The research method allows marketers to track mobile ad exposure on iOS devices, which remained nearly impossible to measure across browsing sessions. ...Read the whole story

• Tribal DDB Shakes Up Creative Management
• Red Bull's Doohan Flexes His Wings, Flies To Machinima

Recent Most Read Stories

• Yahoo To Buy Tumblr For $1.1 Billion
• Yahoo To Ramp 'Native' Ads On Tumblr
• LikeableAds.com Launches, With Focus On Social Media Ads
• Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It
• Gigya Improves Marketing, Adds 21 Social, Tech Partners
• Gmail Hangouts Disable Google Voice
• Google+ Needs Android To Climb Out Of Experimental Phase
• Experience Trumps Device: Adaptive Engagement In An Omnichannel World
• Digital Boost: Ziff Davis Acquires NetShelter
• Ad Council Launches Digital Platform

Previous Issues

• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• More Issues »