At a time when the ad industry is lobbying publishers to disclose the "viewability" of their ads, publishers seem to be going in the … Read the whole story
Some 10% of all online traffic is generated by bots that potentially cost the industry $1.5 billion based on eMarketer's 2012 global ad spend … Read the whole story
Backing one of its bolder ad models, AOL on Monday is expected to relaunch Project Devil with new features. It's also pushing its Pictela … Read the whole story
App notification and messaging platform Urban Airship on Monday launched a new service for delivering location-targeted messages in apps. The company's Location Messaging Service … Read the whole story
About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never … Read the whole story
When it comes to news consumption, mobile devices are expanding reach, rather than cannibalizing other media, according to a Pew study. It's creating a … Read the whole story
The actress, who says she was duped into appearing in the anti-Muslim film The "Innocence of Muslims," has filed a new lawsuit demanding that … Read the whole story
Global advertising spend picked up still sluggish single-digit growth in the second quarter, with Europe remaining the only region to go lower. Worldwide advertising … Read the whole story
Nielsen will work with the Coalition for Innovative Media Measurement on testing measurement options for digital video use, beginning with how best to track … Read the whole story