In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video news audiences … Read the whole story
In late 2010, YouTube debuted its TrueView in-stream ad format, which allows consumers to skip in-stream pre-roll ads and only charges advertisers for those … Read the whole story
Sprint is taking a bigger step into the ad business. The nation's third-largest wireless operator launched Pinsight Media+, a new advertising service that allows … Read the whole story
An executive with Innovative Marketing was hit with a $163 million judgment for helping to sell "scareware" to Web users. Read the whole story
The PBS documentary "Half the Sky: Turning Oppression into Opportunity for Women Worldwide," aired this week, but its social campaigns live on. Microtargeting in … Read the whole story
Looking for the real new TV show winners this season? Look no farther than judging "involvement," which measures online discussion of broadcast shows. Fox's … Read the whole story
- COMMENTARY
Now the same bidding platforms that we use to buy keywords are starting to access social inventory and display inventory on the exchanges. We … Read the whole story
