If there is a red line delineating the church and state of journalism, some big news publishers have just crossed it -- introducing a … Read the whole story
Twitter unveiled a service Wednesday with Nielsen that allows marketers to track results from mobile and desktop campaigns. The tool moves Promoted Tweets and … Read the whole story
The head of the Senate Commerce Committee is urging the Federal Trade Commission to continue working with the Internet standards group World Wide Web … Read the whole story
The Mobile Marketing Association believes mobile should get 7% of ad budgets; agencies think it's too high. The lack of standardized analytics and ad … Read the whole story
Target is banking on QR codes to help boost sales this holiday season through a new initiative that allows consumers to buy select toys … Read the whole story
Search platform companies continue to step up an entrance into Japan to support the local market. In the past month, Kenshoo launched Kenshoo Portfolio … Read the whole story
Hoping to help brands better target consumers with real-time product information via video ads, Eyeview and ShopLocal are pooling their respective expertise. ShopLocal's SmartCircular … Read the whole story
Warner Music Group's Artist Arena has agreed to pay $1 million to settle charges that it violated the Children's Online Privacy Protection Act by … Read the whole story
'USA Today' is partnering with comScore to guarantee the viewability of online advertising appearing on its Web site, promising greater accountability and transparency for … Read the whole story