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Outsource Success: Brands Re-Up Content Marketing
The vast majority -- 79% -- of marketers report shifting into branded content either at a moderate or aggressive pace, according to the latest findings from the Custom Content Council in partnership with ContentWise. ...Read the whole story
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SMBs Increase Adoption Of Marketing Automation Tools
Small and medium-sized businesses (SMBs) have been slow to adopt process automation marketing tools, but when they do, are 55% more likely to measure campaign payback more efficiently. ...Read the whole story
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Holiday E-Commerce To Rise 17%
Rising consumer confidence, rampant promotion and a favorable calendar will result in slightly higher growth in holiday online sales than in 2011. U.S. e-commerce sales are predicted to grow 17% this holiday season to $43 billion. ...Read the whole story
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Influential Wu Pans Verizon's Argument Against Neutrality Regs
Tim Wu, the law professor who coined the term "net neutrality," has joined a host of other industry observers in asking a federal appeals court to uphold the Federal Communications Commission's neutrality rules. He took aim at Verizon's argument that the regulations impinge its free-speech rights. ...Read the whole story
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A Heads-Up For The Holiday -- Or, How We'll Avoid The Apocalypse
Superstorm Sandy. The fiscal cliff. Twinkiecide. Talk about sounding the alarm. Lately, events have been so ominous that a person could be persuaded that the ... ...More
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