• 360i Releases Big Data Road Map

    Digital agency 360i will release guidelines Tuesday that offer up a road map to guide companies in need of a chief data scientist or principal data lead. Companies are spending about $50 billion on advanced big data analytics platforms. ...Read the whole story

  • T3 Taps Mediabrands' Pomaro For 'Audience-Centric' Media

    Austin-based independent T3 has named Greg Pomaro senior vice president-executive media director of its San Francisco office. Pomaro joins from Interpublic, where he was senior vice president-client services of its Mediabrands Audience Platform unit. The move marks another high-profile get for T3. ...Read the whole story

  • Google Ventures Invests In Adelphic Mobile, Miner Joins Board

    Adelphic Mobile, a start-up founded by former key players of Quattro and Apple's iAd that is trying to develop a powerful and easy-to-use platform for advertisers and agencies to target mobile ads to consumers, this morning announced a $10 million round of funding led by Google Ventures. Original Adelphic investor Matrix Partners also participated in the round. ...Read the whole story

  • Consumers Wary Of Mobile Location Marketing

    Mobile has generated buzz lately as a rapidly growing tool for holiday shopping, but a recent report says most consumers don't want to receive location-based mobile offers during or after visits to actual stores. ...Read the whole story

  • Vibrant Seeks Dismissal Of Safari-Hack Lawsuit

    Arguing that consumers weren't injured "in any legally recognizable way," Vibrant Media has formally asked a federal judge to throw out a privacy lawsuit stemming from the so-called Safari hack. ...Read the whole story

  • OneSpot Helps Promote Branded Content

    OneSpot is launching a new service that uses native advertising to drive traffic to branded content in various formats, including blogs, white papers, YouTube videos, and social media advertising. It is designed to help extend the lifespan of branded content and increase audience size by delivering targeted ads based on audience analytics. ...Read the whole story

  • Social Media Time Rises On Mobile, PC

    Consumers now spend a full 30% of their mobile time on social media networks, according to new data from Nielsen and NM Incite. ...Read the whole story

  • Study: Tablet Subscriptions A Tough Sell

    News Corp.'s planned shutdown of 'The Daily' underscores the challenge of selling mobile news subscriptions for even the most ambitious and well-funded ventures. In explaining the demise of the iPad newspaper, News Corp. Chairman Rupert Murdoch said simply that it didn't attract a large enough audience to support the business model. ...Read the whole story

  • WPP's Sorrell Predicts 2012 Record Year, Big Buys On Google

    WPP CEO Martin Sorrell told UBS conference attendees that WPP "could have another record year this year" with revenue growth of 5% and pre-tax profit in the range of 5% to 10%. ...Read the whole story

  • Gay TV: Gwist Partners With YouTube

    Logo TV founder Matt Farber has a new idea -- and new venue -- for "Gwist," his latest project. Gwist, which stands for "TV With a Gay Twist," is the latest YouTube partner channel. ...Read the whole story



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