• Revenge Of The Desktop: Windows 8 Shifting Mobile Ad Strategies, User Experience by Laurie Sullivan

  Ad agencies initially focusing on smartphones are transitioning mobile content to desktop computers. Consumers moving to the Microsoft Windows 8 operating system and touchscreens will prompt the change. ...Read the whole story

• Facebook Taps Third-Party Data Firms To Target Customers by Mark Walsh

  Facebook will begin allowing marketers to work with third-party data providers to better target ads through its Custom Audiences tool. The social network will allow marketers to partner with Datalogix, Epsilon, Acxiom and BlueKai to run Custom Audiences ads. ...Read the whole story

• App Marketing Costs Fall As Downloads Climb by Mark Walsh

  The cost to acquire app users fell 7% in January, as the number of downloads increased. The dip in marketing costs reflects a typical post-holiday softening of the ad market, coupled with increased inventory from the surge in new smartphones and tablets. ...Read the whole story

• Newspapers Back AP In Copyright Battle Against Meltwater by Wendy Davis

  Clipping-service Meltwater's "parasitical behavior" poses a threat to news organizations, the New York Times Co. says in new court papers. The NYT and other news organizations make that argument in a friend-of-the-court brief backing The Associated Press in its copyright lawsuit ...Read the whole story

• Women More Active In-Store Mobile Shoppers by Mark Walsh

  When it comes to using Wi-Fi-enabled mobile devices in stores, women outpace men in seven of nine activities tracked, including looking for in-store deals, communicating with friends, finding other product options and social-media posting. ...Read the whole story

• Loyalty Drives Consumers More Than Discounts, Deals, Content by Gavin O'Malley

  Deals, discounts, and exclusive content are not nearly as important to social media consumers as the inherent loyalty they feel for certain brands. In fourth-quarter 2012, 60.7% of mobile users said they followed brands on Twitter in a show of natural support, compared to 51.9% who did so simply to receive sales or deals. ...Read the whole story

• Casale Puts Man Before Machine, Tweaks Automation To Personalize Relationships by Laurie Sullivan

  Big data is great -- but what if it's wrong? A shift toward too much automation in programmatic buying prompted Casale Media to re-ink its agreement with IgnitionOne to maintain a more personal touch with publisher relationships and monitor the data more closely. ...Read the whole story

• Garvie Named Chief Commercial Officer, GroupM Canada

Recent Most Read Stories

• Google Plans To Transition Brands Into Content-Driven Advertising
• Mobile Ad Results In Line With Rich Media
• Google Revamps AdMob Network
• USA Network Embraces Multiplatform, 2-Screen Engagement
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Mozilla Puts Cookie-Blocking On Hold
• The Bid Management Tools Arms Race
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• Yahoo Adds Tweets To News Feed
• Ford, Jeep, Chevy Top Digital Auto Brands

Previous Issues

• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
• Monday, May 6, 2013
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