This weekend's MTV Movie Awards (and its promotional run-up) blur the lines between entertainment and advertising -- as well as traditional and new media … Read the whole story
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According to a survey by the National Organization for Research at the University of Chicago, among the happiest jobs to hold are clergy, firefighter … Read the whole story
The Interactive Advertising Bureau and Mobile Marketing Association on Thursday issued finalized creative guidelines for mobile advertising following a month-long public comment period. The … Read the whole story
- COMMENTARY
To use data effectively, marketers require a methodology to measure, identify, and target the right data segments across brand awareness, acquisition, site personalization, and … Read the whole story
Many people are now using their phones for banking and payments, but security concerns remain. Eighty-three percent of consumers are aware of their bank's … Read the whole story
Millions of consumers are now paying monthly fees for local news content -- and millions are paying to access Yellow Pages listings with reviews. … Read the whole story
An innovative process for manipulating data got engage:BDR, a Los Angeles based display, video and mobile advertising agency, a pretty good gig targeting online … Read the whole story
Instagram, a Facebook-owned company, is asking a federal court to dismiss a lawsuit accusing the photo-sharing service of making a "grab for user property … Read the whole story
Worldwide over-the-top video revenue continues its sharp growth -- with Netflix, Hulu, Apple, and Amazon pushing the business. The OTT market is now $8 … Read the whole story
By one measure, Netflix could equate to being the biggest U.S. cable TV network -- in terms of viewing time per day, per its … Read the whole story
