With more publishers and agencies turning to responsive design to adapt to a post-PC world, HTML5 is playing a growing role in Web development. … Read the whole story
It takes more than acquiring Facebook Fans and Google+ Followers to gain long-term value for brands from social campaigns, making experimentation with targeting options … Read the whole story
Startup Purple Cloud is testing a social, mobile lead-generation platform created by Magnetic founder Josh Shatkin-Margolis that aims to change the way consumers interact … Read the whole story
As marketers become more familiar with location-based targeting, they are shifting from geotargeting to more precise methods for reaching mobile users on the go. … Read the whole story
Despite lingering security concerns, consumers are becoming incredibly comfortable with their smartphones -- and all manner of mobile transactions. New research reveals that a … Read the whole story
Aiming to stop CBS from filing a new round of lawsuits, online video company Aereo today asked a federal judge in New York to … Read the whole story
Sony Pictures Television's daytime syndicated TV show "Dr. Oz" is doing a rare on-air campaign to fight copyright infringement as it relates to illegal … Read the whole story
E.W. Scripps is investing some $20 million this year looking to increase digital ad revenue in the markets where it owns newspapers and TV … Read the whole story
"The carriers own the customer, [who] then buys the handset," Paul Donagher, senior vice president, Communications Division, Market Strategies International, tells "Marketing Daily." "Typically, … Read the whole story
- COMMENTARY
Loyalty programs need a rethink, says Anheuser-Busch's Global Director, Digital Connections. and mobile may be the platform best positioned to reset that relationship with … Read the whole story
