Despite AOL's affirmation of a continued turnaround, the company failed to beat analysts' revenue expectations for the first quarter of the year. Total revenue … Read the whole story
After an 18-month development process, MEC has launched a digital attribution platform called CookieCutter designed to provide clients with more precise ROI analytics. The … Read the whole story
NBC Digital Network named Eric Johnson vice president of sales marketing at the digital group, while Joy Robins and Joe Damiano have both been … Read the whole story
The mobile marketing ecosystem generated $139 billion in additional sales within the U.S. economy last year, with that figure expected to grow 52% annually … Read the whole story
Two years ago, LinkedIn launched LinkedIn Today, a digital newspaper that compiles stories from around the Web based on what a user's connections and … Read the whole story
Running ads prior to a product launch helps familiarize consumers with new merchandise, especially for value-minded shoppers. New research released Thursday shows how digital … Read the whole story
Sports blog Deadspin has been hit with a lawsuit for scooping TV personality Dr. Phil by posting video excerpts of his interview with the … Read the whole story
Verve Mobile has named James Smith as chief revenue officer, overseeing all sales and marketing functions for the location-focused mobile ad network. Read the whole story
The big challenge is to get the digital agencies to think of, and buy, digital video in the same way they do traditional TV. … Read the whole story
Content is still the leading marketing priority for 2013. So how do you make sure your publishing partner doesn't put you in the position … Read the whole story