Facebook in April debuted a new targeting feature dubbed "partner categories" that uses members' online purchasing histories and location to tailor ads. The self-serve … Read the whole story
Purchase-based targeting was the focus of a panel titled "Mobile Marketing: Demographics Are Dead," at the Mobile Marketing Association's New York Forum on Friday. … Read the whole story
While online retail could soon lose its immunity from state taxation, new research shows that the sector has never been more healthy. Led by … Read the whole story
Omnicom Media Group's Resolution Media on Monday will introduce the digital behavior analysis tool and method it calls ClearTarget, which resembles the composition of … Read the whole story
Local business directory and review site Yelp and Choice Hotels have kicked off a new marketing campaign designed to position the lodging chain as … Read the whole story
In a victory for Delta Air Lines, a state judge in California ruled that the company need not comply with a state law requiring … Read the whole story
Which media does better with social media? It seems everyone can claim some victory -- with TV believing it grabs more benefits. Local broadcast … Read the whole story
Starting perhaps the most ambitious live digital video service to date, Disney/ABC Television is launching Watch ABC -- the first live broadcast network streaming … Read the whole story
I'm seeing GE in a different, flattering, energy-saving compact fluorescent light -- owing entirely to Focus Forward, a mesmerizing collection of mini-documentary films highlighting … Read the whole story
Last week, I wrote about a series of gag-inducing videos for Mountain Dew. Created by 22-year-old rapper Tyler the Entertainer, the spots were equal … Read the whole story