Google's spam expert Matt Cutts took to YouTube warning brand marketers and agencies they must make it clear to consumers that the native ad … Read the whole story
CBS Corp. has acquired full ownership of TV Guide Digital, including TVGuide.com and all TV Guide Mobile apps. Both will be folded into CBS … Read the whole story
Brands take note: Pinterest Images with multiple dominant colors have 3.25 times more repins per image than those with one dominant color. Brand images … Read the whole story
Not long after Yahoo's $1.1 billion acquisition of Tumblr, reports began emerging about a backlash from users of the blogging service who were less … Read the whole story
Rayid Ghani, chief scientist of the Obama for America 2012 campaign, was among nearly two dozen political advisers, ad industry representatives, and journalists who … Read the whole story
The volume of app downloads rose in April for the first time since January, along with the cost to market those apps. That's according … Read the whole story
Media shop Mindshare, a unit of WPP's GroupM, has poached Digitas' Jordan Bitterman for the role of chief strategy officer, Mindshare North America, a … Read the whole story
Publicis Groupe's Spark Communications has paired two clients-Dairy Queen and NBC Universal's Fandango-with an array of other media assets at NBCU to create a … Read the whole story
One of the fastest-growing mobile ad networks, Airpush announced upgrades to its SDK at developer conferences on both coasts this weekend. In less than … Read the whole story
Recep Tayyip Erdogan, Prime Minister of Turkey, has transformed Istanbul with office buildings, shopping malls and mega-mosques. His plans for Taksim Square -- which … Read the whole story
Mobile is no longer an add-on to the campaign. It can be part of how brands craft multichannel efforts, build stories across screens, and … Read the whole story