In an effort to accelerate its shift toward programmatic buying of all forms of video, including television, Interpublic has tapped Adap.tv as its preferred … Read the whole story
The Kellogg Company on Thursday named BrightRoll as its official digital video ad platform partner. Buying programmatically through the BrightRoll platform should help Kellogg … Read the whole story
Apple is telling developers that they can no longer use behavioral targeting techniques to monetize apps aimed at children under 13. The company also … Read the whole story
American Express is the latest strategic investor in mobile rewards network Kiip, joining companies like Verizon and Interpublic Group. The start-up didn't disclose the … Read the whole story
It's no secret that people tend to use tablets mostly at home, while smartphones are used everywhere. New research from app advertising and analytics … Read the whole story
Fox Sports Digital has acquired the assets of sports media startup Fanhood, and hired its core team, including founder and CEO Brandon Ramsey. In … Read the whole story
This week, radio broadcasters took a big step toward their goal of radio via mobile with Sprint's announcement that it will install its new … Read the whole story
Adotomi, one of Facebook's "preferred marketing developers," is expanding its scope beyond the social giant. To make the move official, the social media agency … Read the whole story
For every hour and minute of the day, the ListiClock displays a listicle that includes the same number. For instance, at 6:11 a.m., it … Read the whole story
Since its conceptual debut in 2008, sellers of online advertising have claimed that THEIR audiences are more engaged with THEIR medium since they "lean … Read the whole story