Mondelez International announced teaming with venture development firm Prehype to launch a pair of online startups: Prankstr will allow users to prank their friends … Read the whole story
Aereo's streaming video system is "a textbook case of copyright infringement," a coalition of TV broadcasters told the 10th Circuit Court of Appeals on … Read the whole story
American Express was the most effective of all brands advertising during the TV broadcast of the 86th Academy Awards, based on a 61.74% increase … Read the whole story
Dish Network and Walt Disney Co. have reached what the companies say is a ground-breaking TV carriage deal -- one that includes Dish disabling … Read the whole story
The agency and the publisher's live streaming network say they are joining forces to bring audiences the "news that matters most from Austin." Read the whole story
Real-time analytics provider Metamarkets on Tuesday announced the appointment of Harris Bernstein as vice president of sales. Bernstein joins from Exponential Interactive, where he … Read the whole story
They are far more likely to be coupon users, especially in tandem with their mobile devices. Seventy-nine percent use paperless coupons from retailers versus … Read the whole story
33Across, an ad technology company that gathers consumer data from online publishers, on Tuesday announced it now has one million publisher partners. This means … Read the whole story
It's well known in mobile commerce circles that smartphone technology tracking is light years ahead of where it was just a few years ago. … Read the whole story
There has always been this wide chasm between what clients think is possible and what their agency counterparts think in terms of measurement of … Read the whole story