Kenshoo has combined search and social on Facebook to drive intent-driven ad targeting on the social site. The company on Wednesday introduced Intent-Driven Audiences … Read the whole story
TV's upfront advertising market has started to move, with virtually all broadcast networks in the deal-making process. Projections are that the price per thousand … Read the whole story
Microsoft will change how Bing Ads groups tablet device targeting to make it easier to manage campaigns. The platform in September will combine tablet … Read the whole story
Since the Media Rating Council lifted its advisory on viewability ratings a little over two months ago, the digital ad industry has been quick … Read the whole story
General Mills should instruct bloggers receiving $4 gift cards to disclose that payment in any reviews of Yoplait yogurt, the Better Business Bureau's self-regulatory … Read the whole story
Google on Wednesday announced Google Partner Select, a programmatic video marketplace that will feature premium inventory, per a DoubleClick blog post. In addition, Neal … Read the whole story
When it comes to big sports events like the upcoming World Cup, TV still rules the media landscape. But more streaming options mean soccer … Read the whole story
Ad shop gyro has hired former FCB creatives Sebastien Zanini and Pierre-Marie Faussurier to lead gyro Paris as co-executive creative directors, the agency confirmed … Read the whole story
- COMMENTARY
Not only are smartphones and tablets far outselling computers and TVs, they also have become the most used and viewed medium in many countries, … Read the whole story
COMMENTARYGetting the right message to the right person at the right time has been a long-time goal in mobile commerce. The idea is that … Read the whole story
