Siding with television broadcasters, the U.S. Supreme Court today ruled that the online video service Aereo infringes copyright by streaming live television programs to … Read the whole story
Modest broadcast price increases are estimated for the 2014-15 upfront advertising market -- a bit lower than for last year's upfront market. Broadcast networks … Read the whole story
Yahoo on Wednesday announced the rollout of its Media Rating Council (MRC)-accredited viewability measurement solution called Prime View. Through the new service, advertisers can … Read the whole story
The bond between traditional TV networks and social platforms got a little tighter, this week. NBC's "Today" and Discovery's "Street Outlaws" each integrated their … Read the whole story
Google showed off a series of devices running on Android software at its annual developers' conference Wednesday, demonstrating notifications and voice commands that David … Read the whole story
iCrossing became the first agency to pair search data with audience retargeting with Search Audience Intelligence (SearchAi) technology, announced Wednesday. The new service integrates … Read the whole story
The consumer shift to mobile reached new milestones last month. Time spent on mobile apps in the U.S. accounted for the majority of time … Read the whole story
We all know content strategy is the vehicle that drives marketing where it needs to go. But if you want the fastest, most powerful … Read the whole story
Is "context" -- the content of an ad in relation to the content of the Web site it's placed on -- a lost art … Read the whole story