Thursday, July 24, 2014
Three Steps To Cross-Device Success For Publishers

The benefits that come with leveraging cross-device identity for advertising are well known. Cross-device campaigns lead to better targeting, stronger campaign metrics, and higher return on ad spend for advertisers, plus better user experiences, higher engagement, ...More

  • The Simple Side Of Programmatic

    Despite the momentum from many major players in the marketing space, recent research by the Association of National Advertisers (ANA) and Forrester Consulting found that more than half of the marketers surveyed didn't understand programmatic well ...More