Thursday, July 24, 2014

Around The Net

  • Google Maps Adding "Explore Nearby" Feature, Challenging Foursquare The Next Web

    Google is adding an “Explore Nearby” button to its Google Maps app for iOS and Android. “Explore will adjust its results based on context, such as the weather and the time of day … As Google Maps learns more about the places you go to, it’ll get more accurate,” The Next Web reports, adding: “This sounds a lot like the new Foursquare.”  ...Read the whole story

  • Reddit Adopts "Live" Breaking News Feature VentureBeat

    Reddit has officially launched its Live tool for breaking news. Live is “essentially a live-blogging tool that’s tailored to Reddit,” and was apparently born from the realization that some users really like updating posts, VentureBeat reports. “The regular Reddit submission process wasn’t built for that purpose, as it limits the number of times you can update a post, doesn’t allow you to alter the headline, and won’t let you collaborate with other Reddit users.”  ...Read the whole story

  • Mobile Advertising Doubles Facebook Profits The Daily Telegraph
Three Steps To Cross-Device Success For Publishers

The benefits that come with leveraging cross-device identity for advertising are well known. Cross-device campaigns lead to better targeting, stronger campaign metrics, and higher return on ad spend for advertisers, plus better user experiences, higher engagement, ...More

  • The Simple Side Of Programmatic

    Despite the momentum from many major players in the marketing space, recent research by the Association of National Advertisers (ANA) and Forrester Consulting found that more than half of the marketers surveyed didn't understand programmatic well ...More

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