Thursday, July 24, 2014

    Around The Net

    • Google Maps Adding "Explore Nearby" Feature, Challenging FoursquareThe Next Web

      Google is adding an “Explore Nearby” button to its Google Maps app for iOS and Android. “Explore will adjust its results based on context, such as the weather and the time of day … As Google Maps learns more about the places you go to, it’ll get more accurate,” The Next Web reports, adding: “This sounds a lot like the new Foursquare.”  ...Read the whole story

    • Reddit Adopts "Live" Breaking News FeatureVentureBeat

      Reddit has officially launched its Live tool for breaking news. Live is “essentially a live-blogging tool that’s tailored to Reddit,” and was apparently born from the realization that some users really like updating posts, VentureBeat reports. “The regular Reddit submission process wasn’t built for that purpose, as it limits the number of times you can update a post, doesn’t allow you to alter the headline, and won’t let you collaborate with other Reddit users.”  ...Read the whole story

    • Mobile Advertising Doubles Facebook ProfitsThe Daily Telegraph
    Three Steps To Cross-Device Success For Publishers

    The benefits that come with leveraging cross-device identity for advertising are well known. Cross-device campaigns lead to better targeting, stronger campaign metrics, and higher return on ad spend for advertisers, plus better user experiences, higher engagement, ...More

    • The Simple Side Of Programmatic

      Despite the momentum from many major players in the marketing space, recent research by the Association of National Advertisers (ANA) and Forrester Consulting found that more than half of the marketers surveyed didn't understand programmatic well ...More

    Recent Most Read Stories