Marin Software wants to make it as easy and transparent to purchase display and video advertising as it is for search engine marketing. In … Read the whole story
Whether Yahoo's $1.1 billion purchase of Tumblr last year will help turn around the Web giant's display ad woes isn't yet clear. However, a … Read the whole story
Further building out its ad offering, Instagram has rolled out a new set of analytics that will allow advertisers to better see how their … Read the whole story
The Better Business Bureau is reminding online ad companies that they must notify consumers about online behavioral advertising and allow them to opt out, … Read the whole story
Business Insider this week announced it has partnered with Rubicon Project to launch a global private exchange for programmatic media trading. It's a multi-year … Read the whole story
Mallin, who earlier headed Digitas New York's Social Marketing and Content Team, will report to Shenan Reed, MEC's new president of digital for the … Read the whole story
Building a community typically requires giving stuff away for free. In the case of Google and Bing, the search engine indexing the best content … Read the whole story
Location location location. While the saying might have once been a real estate agent's mantra, it's also becoming the golden rule for launching targeted … Read the whole story