Facebook executives believe the redesigned Atlas ad-serving platform it acquired from Microsoft in 2013 will ultimately change the way marketers measure and target advertising … Read the whole story
Blogging platform LiveJournal has defeated a copyright infringement lawsuit brought by Mavrix Photographs, which alleged that the online service wrongly displayed paparazzi photos of … Read the whole story
"They're not zealots in any way," Needle president and COO Scott Pulsipher tells "Marketing Daily." "They are, in fact savvy, in terms of technology … Read the whole story
Undertone, an ad network, is becoming more involved in the programmatic ad space. Three months after acquiring programmatic ad company Upfront Digital Media, Undertone … Read the whole story
The Interactive Advertising Bureau (IAB) on Monday announced the launch of a new tech lab to spearhead development of technical standards and create a … Read the whole story
DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubicon Project. DigitasLBi will use Rubicon's "Agency Marketplace" technology to buy high-quality inventory … Read the whole story
That's according to new research from IPG Media Lab and YuMe, which was unveiled Monday at the IAB MIXX Conference in New York. In … Read the whole story
I recently delivered a keynote in Amsterdam at SpotOnTV2014, the Dutch association of TV sales houses. Obviously, many speakers represented TV networks or TV … Read the whole story
For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of … Read the whole story