Online Media Daily Editions for March 2015
- Online Media Daily - Tuesday, March 17, 2015
- Vector Capital Buys Programmatic Audio Firm Triton Digital
- MMA Tells Brands How Much To Invest In Mobile To Gain Better ROI
- Funny Or Die Taps Multipop For Interactive Ads
- Merkle Names Adam Lavelle To Coveted CGO Title
- Basketball Stars Showcase AT&T's 'Strength'
- Virool Unveils Facial Tracking Technology To Measure Emotions
- DoubleVerify's Pre-Bid Targeting Tech Comes To AppNexus
- WPP's Landor Bolsters Naming, Verbal I.D. Teams
- Leveraging Facebook (For The Time Being)
- Dataminr Raises $130M, Expands Verticals
- Social Media Drives News Consumption For Millennials
- Finally, Apple May Be Getting Serious About Television
- Meerkat's App Dominates SXSW
- March Madness Marketers On Tap To Spend $1.2B
- Online Media Daily - Monday, March 16, 2015
- News America Marketing Launches Programmatic Platform To Reach Offline Shoppers Online
- Cheetah Mobile Acquires MobPartner For $58 Million
- Political TV Ads Are Squeezing Out Key Categories
- Harte Hanks Acquires 3Q Digital
- WPP Bidding For Shopper Data Giant Dunnhumby
- Mindshare Taps iProspect For New Data Chief
- Blippar AR Visual Image Search @SXSW Demonstrates Emerging Content Marketing Strategy
- Facebook Acquires The Find
- The 5 Key Traits Of A 'Growth CMO'
- The Messaging vs. the Beacons at SXSW Panel
- Is Music Streaming Shortchanging Artists?
- Online Media Daily - Friday, March 13, 2015
- ARF Re:Think 2015 Conference Comes To Town
- Study: 'NYT' In-House Native Agency Beats Outside Efforts
- Microsoft's Cortana Coming To IOS And Android Devices
- SXSW: Long Live Music And Content On Mobile, Video
- NetBase Raises $24M To Scale Social Listening, Analytics Business
- Toyota Signs Multi-Year Global Partnership With Olympics
- Intel Uses Supply-Chain Practices To Integrate Beacons In Retail Marketing
- Twitter Testing TV-Viewing Super Companion
- Twitter Buys Periscope App, Video A Priority
- SXSW: How 7-Eleven, TD Bank, Mazda Utilize Social Media To Redefine Convenience
- Snapchat Discover Service Commanding $100 CPMs
- Tennessee Mulls Appeal Of FCC Decision Lifting Muni-Broadband Curbs
- Online Media Daily - Thursday, March 12, 2015
- Snapchat Expected To Receive $200M From Alibaba
- Does Social Media Actually Discourage Sharing?
- Changing Newsrooms, Shifting Media Priorities Giving Birth To New Media Models
- Brands Lose Up To 60K Visitors Monthly From Search Trademark Use, Bidding
- InMobi Disputes Google Rumor, Wants To Remain Independent
- FCC Unveils Net Neutrality Order, Takes Case-By-Case Approach To 'Sponsored Data'
- DSP Eyereturn Taps LiveRamp For Cross-Device Targeting
- Twitter Forbids Revenge Porn Postings
- Ayuda Launches 4 Programmatic Marketplaces For DOOH
- SXSW Best Fest For Reaching Music And Tech Tastemakers
- Is YouTube Headed To "Lose The Biggest Halftime-Lead" Ever?
- How To Prepare For Bing Ads Unified Device Targeting
- Battle Of The Super Franchises--Marvel Versus DC--Will Happen Online
- Online Media Daily - Wednesday, March 11, 2015
- Google On Verge Of Buying InMobi For $1 Billion
- Users Prefer Sharing Branded Pinterest Content On Social Web
- Gimbal Taps Posterscope's Rotolo As OOH Assets Chief
- CMOs Sharing News About CMOs Sharing News
- Former MRY Exec Launches New Agency Decoded Advertising
- BMO Capital Markets Rates TubeMogul Stock As 'Outperform'
- Consumers Conflicted About Privacy Vs. Personalization
- China's Qihoo Ad Revenue Rises On Search Advertising, Mobile Services
- Apple Announces 33 Add-Ons For Its New Watch
- Native's Impact: Measuring Brand Clarity And Messaging
- Social Commerce Poised For Disruption: If You Can Beat 'Em, Joinem
- Social Media Is Showing Us The Future Of TV
- Online Media Daily - Tuesday, March 10, 2015
- New Facebook Service Helps Marketers Gauge Brand Appeal
- Google, Apple War Over Wearables
- Thrillist Launches The CoLab, In-House Ad Agency
- Digital Media Consultancy GershonMedia Adds Programmatic Practice
- Rosetta Teams With Adobe To Launch Nexus Engine
- Facebook Says Users Consented To Scans Of Private Messages
- Google Loses eBay Classifieds To adMarketplace On-Site Search Ads
- Blippar's $45 Million Bet On An Augmented Reality Search Engine
- SmarterHQ Adds Another Former Bazaarvoice Exec To Team
- Chris Hayes Joins Code and Theory As Global CMO
- Wikipedia Challenges NSA's Online Monitoring Program
- Do $10,000 Apple Watch Wearers Pay Attention To Ads?
- FOMO Drives Teen Spending
- Online Media Daily - Monday, March 9, 2015
- Google, Apple War Over Wearables
- Social Engagement On Twitter Could Drive TV Ad Memorability
- Facebook To Shutter FriendFeed
- Broadcasters Urge Court To Uphold Contempt Finding Against FilmOn
- HBO To Let Cord-Cutters Stream Shows
- Google AdWords Reporting Drops Four Search Funnels
- Xaxis Brings DMP To MENA With 'Official' Launch In Region
- Google Cloud Outage: Are Companies Relying Too Much On Services?
- Goldman Sachs Launches Social Net For Wall Street
- Online Media Daily - Monday, March 9, 2015
- Google, Apple War Over Wearables
- Broadcasters Urge Court To Uphold Contempt Finding Against FilmOn
- Google AdWords Reporting Drops Four Search Funnels
- Pfizer Shifts $100 Million OTC Planning Duties To Carat
- Facebook To Shutter FriendFeed
- Real Women, Real Bikinis: Aerie's Selfie Campaign Gives Millennials A Spring Break
- Facebook To Launch LiveRail-Powered Ad Exchange
- Goldman Sachs Launches Social Net For Wall Street
- Targeting Your Wrist? Not So Fast, Apple
- Online Media Daily - Friday, March 6, 2015
- AT&T Presses Judge To Dismiss Throttling Case
- Olapic's Predictive Tech Finds Social Media Photos, Videos For Facebook Ads
- Poll Results: Get Over Being Hated By The Public
- Video Ad Firm Innovid Adds Integral For Viewability Measurement
- Twitter New Partner Audiences Help Brands Expand Reach
- Facebook Warns Of Dips In 'Like' Count, Updates Metrics
- Mediaocean Plugs Into Spotify, Gives Advertisers Access To Audio Audiences
- Twitter's ISIS Problem Bigger Than Anyone Imagined
- Jon Mandel To ANA: Agency Media Kickbacks Are Pervasive, Systemic
- Audi Signs As Official Auto Partner Of MLS
- Google Readies Wireless Service
- The Exponential Revolution Is Coming To Get You
- Online Media Daily - Thursday, March 5, 2015
- BuzzFeed Freezes Community Brand Publisher Accounts
- Google Launches Auto Insurance Comparison-Shopping Engine
- Senate Democrats Reintroduce Bill To Curb Data Brokers
- Newspapers' Digital Audience At Record High, Mobile-Only Readers Soar
- Kantar Shopcom, IRI Integrate Data
- Mediabrands Management Shakeup: Henry Tajer To Succeed Matt Seiler As CEO
- IPG Consolidates Its Lowe and FCB Healthcare Practices
- Twitter Eyes Live Streaming App Periscope
- Google Test Drives New Contacts Feature For Gmail
- Marketers Struggle With How Much Customer Data is Right
- Apple TV Could Carry HBO GO
- Why Native Advertising Is A No-Brainer For Publishers And Marketers
- Social Is Mobile, Mobile Is Social
