The latest Geico "It's what you do" spot references a previous Geico ad starring a fake camel striding through an office, declaring Wednesday as "Hump Day." The 2.0 version of the ad takes place at a zoo, in front of the camel exhibit. One visitor asks what day it is, and everyone surrounding the camels shouts "Hump day!" -- even though it's not Wednesday. That tidbit really ticks off one of the camels, whose friend has to tell him to "let it go." But camels just have to deal with it, just like it's a given that Geico helps customers save money on car insurance. See it here, created by The Martin Agency.

Drinking on the job is encouraged with an agency project from CP+B Copenhagen. Inspired by a recent scientific research study that shows the average man produces the most creative thinking at an alcohol level of 0.075%, the agency brewed a beer to help enhance creativity. Dubbed the Problem Solver, the beverage is a handcrafted Indian Pale Ale with a bottle indicator to help drinkers find their creative peak. Those over 21 are encourages to drink the amount that fits your weight to make sure you hit the magical number. But don't overdo, it or else your coworkers will probably find you asleep and drooling at your desk. The Problem Solver is currently served at after-hours workshops at the agency, at a local Copenhagen beer store, and at a new initiative called "The Problem Solvers," where community and charity groups are invited to the agency to brainstorm ideas over a beer. Instead of money, local communities and charity organizations will pay "a beer for an idea." Check it out here.

Ford agency Blue Hive has created a racy new online film, which launched on Ford of Europe’s YouTube channel this week, in which a tanned hunk of a dude sporting only some snug-fitting swimwear helps demonstrate the benefits of Keyless Entry in the new Ford EcoSport. As the man approaches his car, admiring onlookers wonder how he’ll unlock the vehicle, apparently without a key. Surprisingly, the car bleeps to indicate the doors unlocking, and he enters the vehicle and drives away. Where's the Keyfob? That's a detail left to the audience’s imagination.

Buying the perfect Christmas toy for a kid can be quite the challenge. TBWA/Toronto set out to make the process easier for their clients by having their clients' kids draw their dream toys. Then, with the magic of talented creatives and a 3D printer, the drawings became real toys. Dubbed the TBWA\Toylab, even the toy packaging was unique and original to each kid. Whatever crazy name the kids gave their drawings also stayed with the brought-to-life toy. Think slimy monster, robot army guy, and "the distroyer." See the video here.