Out to Launch
Wednesday, November 9, 2016
Must love dogs. Reporter gets her story, thanks to Honda Civic. Let's launch!
  • Too much election news watching can cause sensory overload and atypical injuries. Should this happen, American Family Care (AFC) will take care of your #CamPains. The brand launched an amusing 30-second TV and online ad that pokes fun at the constant 24/7 political news cycle and the potential injuries it can cause. Do you suffer from Phone Elbow Tendonitis, Eye-roll Strain, Bitten Tongue, Canada Thoughts, Being A Little Too Calm or Crazy Uncle SyndromeHysterics? A visit to the nearest AFC can help.

    "Whether these elections have you feeling blue or seeing red, come to American Family Care for the best in urgent, non-emergency treatment," says the doctor. Intermark Group created the campaign.

  • Rock the Vote created a clever campaign to encourage Millennials to vote. Artists Watsky and Adam Vida, the Head and the Heart and Local Natives are releasing new songs on Election Day, with a catch: The songs won't be available digitally or on music streaming apps. Fans will be able to stream the songs at ElectionFM.com if they're in the vicinity of a polling station. Using technology powered by Google Maps APIs and the Pew Charitable Trusts' Voting Information Project, artists can release location-based songs. As long as the music lover stays near the polling station, they can keep listening to the exclusive songs. Watch a video on how it works. Goodby Silverstein & Partners created the campaign.

  • We're all suffering from political overload and Pedigree knows it. The brand shows in a three-minute online video that although people can be divided politically, one thing that unites them is a love for dogs. A woman went to a Trump rally wearing a Clinton shirt and walking a lost dog, looking for its owner. She visited a Clinton rally wearing a Trump shirt and did the same thing. Politics aside, people at each rally were caring, concerned and eager to reunite the dog with his owner. The dog is reunited with its owner, and one onlooker replied: "When it comes to dogs, there's no political parties." BBDO New York created the video.

  • Pet Supplies Plus and its agency Young & Laramore are introducing a new brand positioning for the online pet supply vendor.

    "Minus The Hassle" was born from the insight that shopping for pet products should be a seamless, hassle-free experience. Rather than spending countless hours in long lines and winding aisles, the campaign showcases how Pet Supplies Plus is a no-fuss, no frills pet supply shop that makes shopping simple.

    A 30-second spot features a large dog representing Big Box stores and a smaller dog standing in for Pet Supplies Plus. Their human counterpart Stew takes the canines through a competition to see which dog can find their toy the fastest. The smaller dog is victorious to illustrate how Pet Supplies Plus provides an easier and more enjoyable shopping experience over its competitors.

    The new campaign and "Minus the Hassle" tagline will extend to all of the brand's external messaging, including broadcast, social content, email, print, in-store signage and other marketing materials. Y&L was named AOR for Pet Supplies Plus in February after a formal review.

  • The sound of breaking a 108-year-old curse is deafening. Just ask anyone near Wrigley field the night of game 7 of the World Series. Fans outside the ball park cheered so loudly when the Cubs won in Cleveland that they broke the 100-decibels mark and were heard from a mile away.

    Mastercard created a 60-second video that highlights the support and fandom felt by the Cubs. Interviewed outside Wrigley Field, folks young and old describe their love for their team. One emotional moments came from two sisters holding paper face masks of their deceased grandmother, a lifelong Cubs fan. They promised to take her to a Cubs' World Series game and they did.

    Once the Cubs officially won, a MasterCard-branded decibel reader showed the Cubs crowd went past 100 decibels, a priceless level.

    McCann XBC created the campaign.

  • An ad for Honda Civic in Australia made one newbie reporter's career as she followed the story of the century. The fledgling reporter is tasked with covering a dog show when she spots a meteor hurtling toward earth. Rather than cover the dog show, the woman and her crew jump in her Honda Civic and follow the meteor.

    When the meteor hits, the woman is the only reporter on the scene, broadcasting live from the crater site. Now, she only covers dog shows from inside the newsroom, serving as anchorwoman for her TV station. Leo Burnett Melbourne created the campaign.

  • Hennessy launched a 60-second online video promoting its V.S.O.P Privilege brand. "Harmony. Mastered from Chaos," highlights the complexity, mastery and tradition that goes into making each bottle of Hennessy V.S.O.P Privilege. Narrated by Tony Award winner Leslie Odom Jr., the video depicts a chaotic environment of harsh weather conditions, unpredictable harvest cycles and a lengthy distillation and maturation process. For most of us, this situation is chaotic. For Hennessy, it's a perfect storm of organized chaos. Droga5 created the campaign.

  • Random iPhone App of the week:Peloton launched an iPhone and iPad app that is free for 14 days, $12.99 for a monthly membership or $5.99 for weekly pass that provides unlimited access to Peloton's live and on-demand group fitness classes. The app allows indoor cycling fans to take live classes from any bike in the world, whether it's your own spin bike at home, a bike at the gym, or a hotel bicycle. Users can also stream classes from an iPad to Apple TV using AirPlay. The brand also released off-the-bike exercise content that includes HIIT (high intensity interval training), stretching and shadowboxing classes.