Adobe's latest spot, "The Heist," diffuses a stressful situation into a comical one that shows the power of technology.

A trio of bandits attempt to rob a bank. One of the masked men is quickly outed by a bank teller who knows his name because the man's mobile app pinged the bank when he entered. He was looking at mortgage rates earlier to buy a house. The bank rep not only texts the robber new mortgage rates, bur she also knows a second robber by name because he clicked on an email about consolidating student loans. She's ready to help him, too. I hope the next ad shows her getting a much-deserved promotion.

"Make experience your business," closes the ad, by Goodby Silverstein & Partners.

Comcast's Xfinity brand brought customers who are also superfans of the "Fast & Furious" franchise for a high octane car chase straight from "The Fate of the Furious." I love how even in the midst of a high-speed car chase, the popcorn remained inside the cup.

Two fans thought they were seeing an advanced drive-in screening of the movie, sitting in cars straight from the film. Those sitting in the driver's seat were in on the gag and started their respective cars as passengers were given helmets and told to hold on tight.

Not only did the cars drive fast and erratically, they also drove through garage doors, a flower shop and lots of fire.

I hope everybody went back to watch the movie.

"That's what gig-speed Internet feels like," closes the video, by Goodby Silverstein & Partners and directed by Jeff Tremaine.

To help promote National Canadian Film Day (NCFD) on April 19, Reel Canada, the non­profit that hosts NCFD, launched a campaign throughout Canada starring Sandra Oh and Abe Verma. More than 1,500 screenings will take place in schools and theaters across the country, and in consulates and embassies around the world.

In "The Woman Who Can't Lie," Sandra Oh plays a woman who always tells the truth, no matter how harsh. She spits out food in public, tells a man he was terrible in bed, and urges office employees to find new jobs. She also viewed the NCFD movies and thinks they're "fantastic."

The next video stars Vinay Virmani as a man who is perpetually late to everything, from his birth, his own funeral, and filming this ad. He sees creative for the NCFD and vows to get there on time. He arrives a day late. Leo Burnett created the campaign.

Am I the only one who thinks Johnsonsville must be a great company to work for? Employees pitch ad concepts and some are selected and made into actual ads. I do hope winning employees get a little extra something if their ideas are used -- cash, not extra product.

The latest "Made the Johnsonville Way" ads promote Johnsonville’s flame-grilled chicken and classic smoked rope sausage.

The first ad, "Ruben and the Receders," comes from Todd, an employee for almost 22 years. Johnsonville's flame-grilled chicken is given the '80s hairband treatment, with Ruben and members of his old '80s band rocking out like it's 1984, all in the name of Johnsonville's new grilled chicken.

The next spot, "Guess the Price of That Food," takes viewers back to the '70s game show phenomenon, thanks to employee Cole. Contestants highly overbid for the price of Johnsonville smoked rope sausage. When the winner finds out he's going home with a speedboat, he tells the host he's rather have the sausage. The host informs him that the boat is filled with smoked rope sausage, making everything OK. Droga5 created the campaign.

For the past few years, Californians have been continually reminded to conserve water. Major League Soccer's LA Galaxy encouraged residents to "Protect the Pitch," and last year southern Californians were asked to "Love Water, Save Water" and in essence become "water lovers."

Now, as water supply conditions improve, the Metropolitan Water District of Southern California is evolving its public education message to combat conservation fatigue. The campaign understands people are tired about hearing about water woes. The $1.3 million campaign updates the "H2Love" water conservation creative with a 1960s vintage vibe and a bright blue, water-inspired backdrop and lines such as "Loving water means saving water," "Saving water matters here," and "Love water. Save water. Always."

This evolved media strategy is designed to generate widespread awareness, with more than 500 billboards and transit shelters across the Southern California region, many in Spanish, Chinese, Korean, Vietnamese and Tagalog, as well as on commuter buses and Metro trains.

The campaign directs people to BeWaterWise.com -- Metropolitan's online water conservation portal (available in English, Spanish and Chinese) – to receive conservation tips, rebates and water-saving tools.

Metropolitan will continue its call for conservation this summer and fall with an additional $3.5 million campaign.

The multilingual, multicultural project was led by Los Angeles advertising agency Quigley-Simpson with support from IW Group for Asian/Pacific Islander American outreach, Lopez Negrete Communications for Hispanic and BaumanCurry and Company for African-American audiences. The media planning agency was GP Generate. Although this is not the first time the campaign has run in different languages, it is the first time it has added Tagalog.

I may have missed this campaign when it first launched earlier this year, but the idea and hilarity behind it holds up. I can't be the only person who has fibbed to a colleague about knowing a series' plot, just so the person will stop talking about it.

To promote the new season of Hulu's "The Path," about a cult movement, faith and power, auditions were arranged with Aaron Paul, star of the show.

When actors come to audition, they are asked if they've watched the Hulu series. Everyone says yes, but you can tell most are lying, especially when the producers, and Paul himself, catch them in a lie.

Actors are told the series is about a black hole in a running path. Those who've seen the show know that's false, but the others ran with this plot big-time. Also: I might be someone who would watch a show about a black hole in a running path.

The actors put their everything into their scenes with Paul, as they run in place and discuss whether black holes actually exist. Post-audition, the lying actors read a prepared script into the camera about the actual plot of "The Path." twofifteenmccann created the campaign.

Humboldt Redwood created a great social media campaign on the cheap by repurposing a TV campaign with a new voiceover. Economical, sustainable or both?

Created by barrettSF, the 45-second video, described as "Sustainable Footage: Old commercials, now with new words," features a builder holding a talking redwood plank.

The plank sits on the knee of the builder, reminiscent of a ventriloquist's dummy. The plank describes saving hundreds of thousands of dollars on commercial shoots while being eco-friendly at the same time.