Starcom USA, one of the largest magazine and print advertising purchasers in the U.S., promoted ANDREW SWINAND to lead its print investment operations. Newly named SVP/group client leader, Swinand will be responsible for driving print innovation and value delivery on behalf of Starcom clients, which include Aventis, Allstate, Kellogg and Sara Lee. Along with overseeing the Magazine Investment Group, Swinand will continue to operate as the top agency strategist in the technology arena, working with global clients Oracle and Sun Microsystems.
PointRoll, a provider of rich media marketing services, has appointed a bevy of new management and account staff. MITCH ROSE joins as VP of marketing. Rose will lead a multi-faceted marketing campaign to expand the sales base for the PointRoll line of products. PointRoll also made seven key sales hires for the new offices. ANDY ELLENTHAL, senior vice president of global sales is focused on building a team of experienced sales professionals. DREW GREEN, vice president of strategic sales; ROB CLARK, director of channel development for Yahoo!; SARAH COVEY MITCHELL, director of sales in New York City; and SALLY SULLIVAN, who will run sales for San Francisco and the Pacific Region out of the San Francisco office. Additional PointRoll hires include: HANS THEISEN, director of midwest sales in Chicago; ERIC THORNTON, director of channel development for AOL; and JENNIE DELANEY, who will manage the company's New England sales from the Boston office.
Range Online Media has named PHILIP STELTER as the director of business development and LYNN ATCHISON as a member of the company's advisory board. Stelter will be responsible for developing and managing the company's relationships with clients and partners. He comes to Range Online Media from BizRate.com, where he served as marketing manager. Atchison is currently the chief financial officer of Infoglide Software Corporation, Austin, Tex., a prominent provider of business intelligence software.
Univision Communications Inc. has promoted ANDREW W. HOBSON to senior executive vice president and chief strategic officer. In this role, Hobson will be principally responsible for leading the company's long-term strategic direction and planning efforts across its four business units: television, radio, music and Internet. Hobson has been an executive vice president of Univision Communications Inc. since 1993. From 1990 through 1993, he was a principal at Chartwell Partners, Univision's controlling shareholder.
DAVID SABLE has been named president, Wunderman, Europe Middle East/Africa. Sable will continue to manage key client-partner relationships and provide strategic counsel to Wunderman’s global clients. He joined Wunderman in August of 2000 as head of the company’s flagship New York office.
Tapestry has launched a New York office, and ADRIANA SCALABRIN has been named managing director of the office, overseeing the multicultural Kraft AOR. A member of SMG since 2001, Scalabrin moves to Tapestry from Starcom Puerto Rico, where she successfully held the role as managing director.
The Weather Channel Interactive has named MATTHEW DE GANON as its vice president of desktop applications. De Ganon is charged with leading the company's rapidly expanding efforts in the desktop space. De Ganon comes to The Weather Channel from Arcavista Corporation, a desktop applications development company, where he served as president and chief marketing officer.
KAREN COLEMAN, senior vice president of StarLink Worldwide will take on the newly created position of national broadcast investment director for the company. Coleman's responsibilities will include internal management of StarLink's Investment Group, leading new national broadcasting opportunities and representing StarLink in broadcast initiatives in both the marketplace and throughout Starcom MediaVest Group. Coleman will also continue to expand StarLink's reputation among broadcast sales operations and will represent StarLink at industry boards and conferences.
Nielsen Entertainment, a provider of entertainment information, has named JASON KRAMER to the position of executive vice president, research and analysis and general manager, home entertainment for Nielsen NRG. In this role, Kramer will oversee all home entertainment research for Nielsen NRG. Prior to joining Nielsen Entertainment, Kramer was assistant general manager of the entertainment & media division of Lieberman Research Worldwide.
ANTHONY D'ARRIGO has been promoted to vice president of advertising sales at Fuse. In his new role, he will focus on developing integrated marketing strategies for the Fuse client roster. D'Arrigo will continue to bring aboard clients that fit with the network's demographic, as he has done with such noteworthy names as X-Box, Coca-Cola, Johnson & Johnson, Sony PlayStation, and most recently Pepsi. Prior to joining the music network, D'Arrigo was the director of sales operations at the A & E Television Networks for seven years.
Tacoda Systems has elevated CHARLES C. SMITH from VP-operations, to the newly created position of VP of publisher sales. Smith will take over the duties of ROBERT TAS, who is leaving the behavioral targeting company. Prior to joining Tacoda in April 2002, Smith was EVP for corporate development at Real Media, where he coordinated global business planning, business development, and merger & acquisition activities.
The National Advertising Review Council , the advertising industry's independent self-regulatory body that provides guidance and sets standards of truth and accuracy for national advertisers, announced the appointment of PETER MARINELLO, ESQ., to head a newly-formed self-regulatory program created for the Electronic Retailing Association. The purpose of this program is to improve industry business practices and increase consumer confidence while also allowing direct response professionals a forum to review claims independently of federal regulation. Marinello is currently the associate director of the national advertising division of the Council of Better Business Bureaus, which he joined as senior staff attorney in 1993.
Interchange Corporation, a developer of local paid search technology, announced the appointment of SCOTT WESSLER as director of product development. Prior to joining Interchange, Wessler was the director of product development for the Walt Disney Internet Group. Wessler first joined Disney in 1996 and was actively involved in the development of the company’s Internet division.
Starmark International has expanded its research services naming LUIZ G. DUARTE, PH.D., to the newly created position of vice president, market intelligence. Prior to joining Starmark, Duarte served as director, marketing & research within the ad sales division of Sony Pictures Television International, Miami. In this capacity, he implemented a wide range of research initiatives to better position network sales efforts throughout Latin America.
Games Media Properties, a creator of video game entertainment and media, today announced the hiring of JORDAN ROTHSTEIN as vice president of marketing. Rothstein will create and implement all print, radio, television, Internet, viral, and street marketing and promotions for GameRiot, the world’s largest traveling video games festival and competition. Rothstein will also manage overall marketing for all Games Media Properties activities.
TEN Magazines has hired TRACY TEUSCHER in the role of director of business development and promotions. Teuscher joins the company from Crowl, Montgomery & Clark, a marketing and communications firm.