Publishing Insider
More than 50% of the advertising execs surveyed said the use of ads.txt makes them feel more comfortable with buying programmatic advertising from a publisher, and almost 50% are suspicious … Read the whole story
The aim is to show that blockchain can help bring 100% transparency and data security to advertising. The project aims to ensure optimal yield … Read the whole story
The tech contributed to a 400% increase in engagement between VIPs, who spent more than 34 minutes a day across PCH properties following the … Read the whole story
"We thought this was the perfect time to highlight some of the people, products and new technologies that are not only shaking up the … Read the whole story
The new ad format is designed exclusively for mobile apps and the mobile web. Read the whole story
The good news is that adoption of ads.txt in programmatic audience exchanges is accelerating, according to a report released today by Pixalate. The bad … Read the whole story
