Publishing Insider
According to a Google study, RhythmOne's match rate comes in at a whopping 80%, making it one of the highest rates among bidding exchange partners. Read the whole story
After reading three free articles in a month, visitors will be asked to subscribe to the publication for $19.99 a year. The first three … Read the whole story
The partnership has a number of components, from an editorial series to a poll. The editorial series will span across six months. Called "The … Read the whole story
The guide outlines how to activate native advertising campaigns and measure the success of a campaign, using industry metrics of awareness, engagement and consideration. Read the whole story
After expanding in recent years, the percentage of merger & acquisition transactions involving technology firms has begun to ebb at the major agency holding … Read the whole story
- COMMENTARY
What we need is the ability to track performance across apps as easily as we can across mobile web. Read the whole story
