Who hasn't wished for an app that could automatically suss out the truth, and in real-time? Now, thanks to the political news team at The Washington Post, there's one available for political speeches (see story below), which makes me wonder when (note to MediaPost's tech team) someone will develop a fact-checking app for the ad technology industry. But then, I suppose, I'd be out of a job, right? Anyway, today I'm spending my morning parsing through a number of first-mover claims in the mobile RTB marketplace. And while it's impossible for me to vet exactly which ones are genuine first-to-market ...Read the whole story
The Washington Post this morning unveiled a new app enabling readers to fact-check speeches in "near real-time." The new app, dubbed "Truth Teller, was created by the Post with funding from the John S. and James L. Knight Foundation. The concept was the brainchild of the paper's politics editor, Steven Ginsberg, who had a light bulb moment after listening to a politician give a stump speech "filled with inaccurate statements. ...Read the whole story
RTB-based mobile ad network AdTheorent this morning unveiled what it described as the "industry's first real-time learning and predictive modeling platform." Dubbed the "Real-Time Learning Machine," the platform leverages machine-learning and predictive modeling to generate "on-the-fly" insights for mobile advertisers in real-time. ...Read the whole story
Independent agency trading desk Accordant Media this morning unveiled a platform for buying mobile audiences via a real-time bidding. The platform, dubbed Accordant Mobile, enables advertisers and media buyers to trade mobile as part of an integrated RTB process, including targeting, tracking, reporting and machine-based optimization. ...Read the whole story
Google product listing ad share, as a percent of total search clicks, rose 210% in 2012. But the real insight will come through a deeper understanding of interest and intent from the clicks ...Read the whole story
adBrite, an online ad exchange founded in 2002, Monday informed advertisers that it would cease operations on Feb. 1. The San Francisco-based company attributed the decision to "market conditions" and "certain liabilities." ...Read the whole story
The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Oct. 12, 2015) average. Change is compared to the previous day's average. Click to see the current value in real-time.
In 2012, we saw the incredible power of data to drive elections, and to help enable the next generation of hyper-efficient marketing. This year promises to fully demonstrate how big data, small data or just the ...More