RTBlog
As RTM Daily reported last week, Booyah Advertising has implemented an in-house real-time bidding (RTB) trading desk. It's not common for a digital agency to bring that type of technology … Read the whole story
The hashtag as a marketing vehicle came into its own during the Super Bowl. Half the ads included a hashtag reference and advertisers like … Read the whole story
Mobile marketing firm Velti on Wednesday announced the launch of a new mobile ad network called Velti Media as it seeks to expand its … Read the whole story
Cloud marketing platform Turn today announced the launch of Flextag, which the company describes as a self-service tool to help marketers collect anonymous data … Read the whole story
Internet ad spending hit $99 billion in 2012, just shy of the 12-figure mark held by only one other medium -- television -- according … Read the whole story
