On the "Is It Primetime for Video RTB?" panel at OMMA Video today, moderator David Goetzl, senior editor, MediaPost, posed the question: "Is an impression an impression an impression?" Another … Read the whole story
While it's not quite the out-of-home equivalent of the online industry's real-time trading systems, outdoor media just took another step in that direction. In … Read the whole story
If nothing else, Yahoo's acquisition of Tumblr puts a spotlight directly on the importance of content. Content has always been a website's most valuable … Read the whole story
Programmatic ad serving platform AppNexus was this morning selected by food advertising network Gourmet Ads as ad server of record. Gourmet Ads hopes the … Read the whole story
As people spend more time consuming digital content, their time increasingly shifts, and becomes more diffused and the ability to reach a target audience … Read the whole story
"A modern, open system that fosters experimentation and innovation, [A] turbo charges the speed of the [B] marketing optimization engine with [C], a key … Read the whole story
Seemingly minutes after a massive tornado hit, an MSNBC news image showed a speedboat sitting on top of a house in Moore, Okla. This … Read the whole story