"Future developments will, however, not just depend on technology, but also, most importantly, on people being comfortable with interactive technology." The quote comes from Kaveh Memari, CEO of Renew Orb, … Read the whole story
Deep Root Analytics, a Republican analytics firm, has struck a partnership with FourthWall Media, a Virginia-based TV ad solutions provider. The partnership will provide … Read the whole story
The Trade Desk, a real-time bidding (RTB) demand-side platform (DSP), has opened up an office in Hamburg, Germany, which will serve as their Central … Read the whole story
Acxiom and 4Info say they can match a company's first-party CRM data with customers' mobile phones down to the household level, which would allow … Read the whole story
Completing a small deal with big implications, NBC News has acquired Stringwire, a start-up that develops real-time mobile video-sharing software. Stringwire was developed by … Read the whole story
I can't say I was beginning to lose hope, but many conversations I've had with premium publishers for this column were disappointing. Per those … Read the whole story