RTBlog
Tuesday's news that WPP has merged Xaxis and 24/7 Media is just the latest in a long list of consolidation news to come out of the advertising technology industry in … Read the whole story
WPP has announced the merging of its largest trading desk, Xaxis, and 24/7 Media, a digital marketing technology company. WPP claims the merged company … Read the whole story
- COMMENTARY
To improve planning, enhance performance and optimize spend, the most effective marketing organizations inject data and analytics into every phase of their marketing process. … Read the whole story
Varick Media Management is expected to today announce a partnership with Semcasting, an audience targeting platform that uses IP addresses instead of cookies. The … Read the whole story
- COMMENTARY
Advertising Age today posted a commentary offering media agencies advice on how they can stay relevant in today's world filled with programmatic technologies. The … Read the whole story
Apple has acquired Topsy, a company that develops tools for analyzing Twitter traffic and tweets. The analytics company is one of the few that … Read the whole story
Google will use its social network Google+ video service Hangouts to help host the first online Hangout-a-thon that will allow consumers to connect with … Read the whole story
Smaato, a mobile real-time bidding (RTB) exchange, and Factual, a location data platform, today announced a partnership. The partnership will make Factual's location data … Read the whole story
