RTBlog
How much better are above the fold impressions than below the fold, you ask? Judging by price paid, advertisers think they are 11% better, but viewable impressions have to yet … Read the whole story
On the eve of Madison Avenue's major ad outlook updates, influential Wall Street analyst and former ad industry insider Brian Wieser this morning issued … Read the whole story
"'[Company's] [New Product] combines scalable video production services, enhanced video marketing players, and state of the art real-time engagement analytics into a single platform. … Read the whole story
U.S. retailers spent the most on paid-search ads during the holiday weekend, with an emphasis on mobile devices. The cost per click for smartphones … Read the whole story
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As the new year begins with the foundational technology now in place, I predict we will move on from the Big Data conversation, and … Read the whole story
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It may or may not be true that, in 1899, the commissioner of the U.S. Patent Office said, "Everything that can be invented has … Read the whole story
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Unlike the poetic poise tennis fans pay to watch emanate from Roger Federer or the brute force displayed by Rafa Nadal, when Jimmy Connors … Read the whole story
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Adweek notes that while Twitter "stepped up its ad game yesterday" with the launch of the Tailored Audiences program, it still "lags...in building a … Read the whole story
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Search Engine Land has posted an article listing 10 things SEM (search engine marketing) veterans can teach marketers that are just starting to use … Read the whole story
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The agencies of old are akin to redwoods: beautiful, massive trees that take decades to grow and can leave you in awe. But the … Read the whole story
