RTBlog
Private exchanges have very publicly become a strategy of note this year for programmatic traders, but what kick-started that path of growth? Victor Milligan, chief marketing officer of Nexage, suggested … Read the whole story
- COMMENTARY
Social media found its monetization paths in 2013, while both ad creative and ad ops advanced and geotargeting thrived. In 2014, the reality of … Read the whole story
Competition for mobile advertising space available for real-time bidding (RTB) has increased in a major way this year. Bid density, or the number of … Read the whole story
- COMMENTARY
Econsultancy has posted an article listing "10 questions to ask your prospective real-time bidding (RTB) agency," with agency meaning traditional advertising agency. Read the whole story
Mediahub/Mullen has created a partnership with demand-side platform and data management firm OwnerIQ, the companies said. The agency is keenly interested in honing its … Read the whole story
Marin Software will begin to offer a targeting option that integrates first- and third-party data through a partnership with BlueKai. The agreement, announced Monday, … Read the whole story
