Collecting consumer data online may be easy, but it lacks in one area: instant gratification for the user. Collecting consumer data offline may require more work, but its real-time gratification … Read the whole story
Crooners and Instagram love songs are part of social campaigns that Smart car and Honda, respectively, did on Valentine's Day. The former's "smart crooners" … Read the whole story
Marketers may soon look toward companies licensing stock images and videos to integrate their third-party data into their predictive ad-targeting models. Read the whole story
The NBA launched an online campaign to promote its retail site, NBAStore.com, with a modern take on a typical retail catalog. Outfits change in … Read the whole story
First, let me apologize for this week's version of "Cover Story." The one we were planning got disrupted due to severe weather conditions. But … Read the whole story
Lexus marketing is running three shifts with an always-on approach that includes a month-by-month cadence of campaigns that exploit unique media and digital technology … Read the whole story
Retailers are rushing to deploy in-store short range wireless contact with customers. But devices like Apple's iBeacons will not only help push content to … Read the whole story
Sadly, the digital marketing world has failed to market itself very well for many years now. There are a few honourable exceptions but the … Read the whole story