According to mobile app marketing platform Fiksu, programmatic is helping app marketers get their word out "without breaking the bank." Fiksu has released its latest "Fiksu Indexes" with data from … Read the whole story
TubeMogul, the programmatic video ad platform that recently filed for an IPO, has updated its S-1 filing. The updated S-1 includes data from Q1 … Read the whole story
Whether you're in advertising or publishing, scale is the Holy Grail. In a digital environment, dollars and cents really mean clicks and impressions, or … Read the whole story
Digital video ad platform Vindico on Thursday released its 2013 Annual Report. The focus of the report was on video ad quality, and Vindico … Read the whole story
Big data is amazing. There are big data projects in cancer research, energy use, traffic patterns, fertility treatments. But so far it seems the … Read the whole story
Rubicon Project on Thursday announced the addition of three new members to its board of directors. Joining the company's board are Robert Frankenberg, former … Read the whole story
Instead of being threatened by consumer openness to multiple content sources, media brands - both new and old - will need to wholly embrace … Read the whole story
Betting on branded "listicles," themed questionnaires and similarly shareable native ad formats, DigitasLBi is bringing BuzzFeed in-house. Along with developing brand strategies, the BuzzFeed … Read the whole story
Audi is continuing its push for the new A3 sedan with a social media campaign, #PaidMyDues, where people can post personal stories to platforms … Read the whole story
LinkedIn reported a first-quarter loss on increased expenses, but had better-than-expected revenue. The social networking site on Thursday said revenue rose 46% to $473.2 … Read the whole story