Online video is a staple in consumers' lives -- and advertising has followed suit -- but Todd Krizelman, CEO of MediaRadar, believes the hype of online video advertising has not … Read the whole story
Ad viewability may be one of the most important issues for digital marketers today, but progress has been slow. Just over half (51.3%) of … Read the whole story
While programmatic has quickly become an important term in many marketers' digital arsenals, widespread adoption still faces challenges. For one, the concept still perplexes … Read the whole story
Online ad exchange PulsePoint on Monday announced the appointment of Julie Preis as SVP of product management. Preis joins PulsePoint from Mocean Mobile, where … Read the whole story
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online … Read the whole story
The WPP shop has struck a deal to integrate the predictive analytics platform into its real-time marketing system The Loop. BlabPredicts claims a 70% … Read the whole story
Dig start-ups? MITX will be hosting one of its "MIXT Up" marketing mentorship events in Quincy on Tuesday, May 6. The events, which MITX … Read the whole story
CPXi this week announced the opening of an office in Jakarta, Indonesia. The new office will help the company support growth in the Asia-Pacific … Read the whole story
The alliance is designed to help SMG's national clients create automated, data-driven local marketing campaigns at scale. Read the whole story