RTBlog
The U.S. still accounts for 32% of the global RTB market (based on auction volume), and Brazil was second with just under 5% of the marketshare. The UK, Japan and … Read the whole story
Programmatic video ad platform Videology on Tuesday announced it has received Media Rating Council (MRC) accreditation for its viewability product. The accreditation helps makes … Read the whole story
- COMMENTARY
Programmatic advertising involves a lot of advanced technology and artificial intelligence. To place a display ad in front of the exact right user at … Read the whole story
Supply-side platform (SSP) Adaptive Media on Monday announced that Sandy Grushow has joined the company as an Advisory Board member. He was recently named … Read the whole story
engage:BDR is rolling out in beta a platform that provides cross-device targeting across households with multiple computers and mobile devices. It will also allow … Read the whole story
CPXi, a digital media holding company, on Tuesday announced it has seen substantial growth in the number of impressions served via "bRealTime Select," the … Read the whole story
The Havas Media mobile unit sees the approach as a quick and effective way to solve key client challenges. Participating clients have included Yellow … Read the whole story
The Online Publishers Association has named CBS digital veteran Jason Kint as its new CEO to succeed outgoing president Pam Horan. The OPA said … Read the whole story
- COMMENTARY
With the digital media industry expected to grow to $50 billion this year, fraud is leeching the digital advertising ecosystem of billions of dollars … Read the whole story
