Each month, ChoiceStream releases a cost calendar, which ranks over 300 advertising segments in order from cheapest to most expensive, and each month Travel segments consume the top 10. For … Read the whole story
In a sign of just how important plumbing has become in Madison Avenue's shift toward data-driven advertising, media and marketing decisions, Big Data's big … Read the whole story
The Pew Research Center weighs in today with a new report on the topic, predicting that the Internet of Things will be a reality … Read the whole story
AOL's Adap.tv announced late Wednesday that the company has signed 19 new Japanese media firms as clients. The programmatic video ad platform opened its … Read the whole story
The Interactive Advertising Bureau is pushing to create a kind of interim path so that standards and specs that are used to deliver PC … Read the whole story
Placemedia, a programmatic TV ad platform and subsidiary of Viamedia, on Wednesday announced an expanded partnership with Rentrak to bring past and current automotive … Read the whole story
Rubicon Project on Tuesday announced its Q1 2014 financial results, boasting $23 million in revenue generated throughout the quarter, up 39% year-over-year. The ad … Read the whole story
Viggle this week announced a partnership with Telescope to bring additional real-time participation tech to its app. Viggle is an app consumers use to … Read the whole story
The Santa Monica, Calif.-based auto shopping and research site is going to hundreds of dealerships in the Northeast and California with a branded program … Read the whole story
Building on an existing pact, Pizza Hut has signed on to sponsor Viacom Music Group's cross-media coverage of this year's Hangout Music Fest. Festival … Read the whole story