The other night I was chatting with my fiance while she mindlessly browsed the Internet, unaware that I was about to witness why native advertising and audience-targeting via real-time bidding … Read the whole story
Some of the world's biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind. As … Read the whole story
The rise of programmatic media trading has made auditing media rebates a much more complicated affair, making it easier for agencies and trading desks … Read the whole story
LeBron James is heading back to Cleveland to play for the Cavaliers, per Sports Illustrated, and, naturally, sports fans took to Twitter to voice … Read the whole story
Programmatic buying has some seriously untapped creative potential, and the possibilities of targeting TV audiences online provide a great illustration of that potential. Read the whole story
With summer upon us, travel advertisers are out in full force. According to ChoiceStream's July audience cost calendar, which ranks ad segments based on … Read the whole story
Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressive middlemen, and tuned-out clients. Sound familiar? Well, it's not ad tech. It's … Read the whole story
Don Epperson, a pioneering digital ad executive who helped pave Madison Avenue's way into programmatic media-buying, is reuniting with Spain's powerful Rodes family to … Read the whole story
Transforming a $50 billion ad marketplace is no easy feat - especially when it comes to shifting our currency from served impressions to viewable … Read the whole story
It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at … Read the whole story